i have assimgnt 3/2023
Instructions.
Discuss each ethical orientation — axiology, deontology, teleology and situational — in the
context of strategic communication practice. In other words, how might each ethical approach
affect or influence our decision-making efforts in public relations?
Offer brief examples — a campaign, an ad or commercial you noticed, a social media post, or
graphic design observations — as long as it relates to the context of strategic communication
and public relations. Your examples also do not have to be real; they could be hypothetical.
Assignment – Ethics – Case Study
instructions.
Choose a case study in public relations. You can locate case studies in any public relations
resource, such as PR Newswire Links to an external site., the Public Relations Review journal
After reading the case, respond to these two questions:
1- Which ethical orientation(s) best describes the organization’s response or management of the
issue, event, problem, etc. that is described in the case study? Explain why.
Using the different ethical orientations (axiology, deontology teleology, situational ethics), how
would you approach this situation? How would you have counseled differently as the PR
leader?
Write a response of approximately 350-400 words.
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