Analysis

Evaluate Marketing Strategy-Case (upload Word document, 12 font, double spaced, Q&A format)

Read Case 26.  Zone6 Custom Castings, Inc.

(Your answer should demonstrate your understanding of the concepts learned in the course so far.  Your answer should be focused on the question topic, however, elaborate in depth in explaining your answer.  Include examples from the case in supporting your answer.)

There is no need to refer to any external sources.  The only resources allowed are your Textbook and the Case details.

Write in your own words.

1. What are the components of the marketing strategy for the bumper jacks that Zone6 Custom Casting currently sell? List the components and add detail to each component based on the information provided in the case above. (8 points)
2. Compare and contrast Zone6 Custom Casting Inc. proposed strategy with the current strategy. Identify and explain similarities or dissimilarities between the two strategies along the marketing strategy components. (7 points)
3. How do you describe the marketing orientation of the product manager, Tim Kirkwood? Support your answer. (5 points)
4. Would the hydraulic jacks represent a good marketing opportunity for the firm?  Please support your answer. (hint:  review SWOT analysis for the company with the above scenario to assess and answer) (5 points)