Arizona State University The Other Letter Made by IKEA Best Transmedia Story Essay

Transmedia Story:

Write a paragraph about what is the best transmedia story you have experienced. Provide 3 reasons based on theory from the attached course lecture (cite the source) that explain why you like that transmedia story the best.

Lecture
Mobile Rules
▪ Smart phone affordances:
Stay connected; any where; any
time; receives content from most
Web sources; commercial
activity; surf on Internet;
QR codes; touchscreen
(gestures)
▪ Tablets & Phablets
Touchscreen; optimized for
Net surfing and media
viewing (larger screen)
▪ *Importance of Geolocation*
Users/Players/Consumers/
Viewers/Listeners/Audience/
“Tranceivers”
Demographics: Age, sex, marital status, income. education
Psychographics: Values, beliefs, attitudes
Lifestyle: Interests, hobbies, leisure activities, social
participation
Engagement: Time spent on site, individual pages and
activities, number of comments, FB “likes,” social
recommendations, etc.
Marketing: Propagation Planning
Transmedia Campaigns
Multiple media platforms
Integrated Marketing
Communication
Advertising + PR +
Promotion efforts planned
together to leverage one
another
A transmedia story takes
a village…
• Author – Creative team
• Produce – Production team
• Distribute – Media planning, network access
• Market – Marketing department or agency
• Customer relations- Community Manager
• Users/ Players/Consumers/Audience
Creative Team 1
Positions:
•
•
•
•
•
•
Producer(s)
Writer (s)
Art Director
Interaction designer
Game designer (optional)
Graphic designer
+ Account Services (suits)
Creative Team 2
Tasks:
• Create valuable
intellectual property
• Who is the market?
• What will appeal to them?
•
•
•
•
Build a business case
Create a story
Create a look and feel
Create affordances for a property ecology,
including a community
Production Team 1
Positions:
❖ Producer (s)
❖ Video crew
❖ Digital team
❖ Web design
❖ Animation
❖ Backgrounds
❖ Photographer
❖ Curators
❖ Web design
❖ Post-production