Ashford University American Stock Exchange Questions
Business PlanDuring this course, you have learned to develop all the essential elements of a
Business Plan, it was either an existing company on the NASDAQ exchange which is the
“American stock exchange, which is located at One Liberty Plaza in New York City
known as the New York Stock Exchange” or “a company that you would like to start
one day”. Some of your plans will be hypothetical, as access to certain information
in the company is restricted, but you can focus on the actual existing customers and
products or services the company offers to the public. If you are developing your own
company it will be made up so just answer the questions that are being asked.
Attached is a Business Plan Template, fill in the information it is asking for it is under the
Home Tab, under e-text.
This week is the final step to completing the Business Plan. The Executive Summary. It
comes first in the Business Plan but is wrote last. It is a summary of everything you
wrote. The sections you should include in the Executive Summary is:
Executive Summary
This section is a summary of the information from the pages that follow. Prepare it last,
after the business plan has been written. It should not exceed two pages. Headings to
use in the Executive Summary:
A. Vision/Mission Statement
B. Company Summary
C. Products/Services
D. Market Assessment
E. Strategic Implementation
F. Expected Outcomes
The Executive Summary is a brief description of A-F that that is above. It is part of a
Business Plan. Your Business Plan is mostly steps 1-2-3. The executive summary
completes it.
Your final project should include in one document:
Title Page
Index of all your pages so number your pages.
Executive Summary
Step 1
Step 2
Step 3
Reference Page
Rubric
Final Project: Business Plan
Final Project: Business Plan
Criteria
This criterion is linked to a Learning OutcomeExecutive
Summary and Reference Page
Completed all required sections and sub-sections.
This criterion is linked to a Learning OutcomePart 1, 2
and 3 Submitted
The business plan in its entirety with all parts previously
submitted should be submitted for the Final Project
Submission.
This criterion is linked to a Learning OutcomeCorrect
Spelling and Grammar
Use of correct spelling, punctuation, capitalization, and
grammar.
This criterion is linked to a Learning OutcomeBusiness
Plan Template Requirement
Submitted assignment using Business Plan template
provided in the course.
This criterion is linked to a Learning OutcomeBusiness
Management Program Outcome 2
Demonstrate effective applications of functions and
concepts in business by creating a business plan and
marketing plan.
threshold: 3.0 pts
20 to >10.67 pts
Excellent
Completed all required sections and sub-sections.
10.67
Prof
Miss
60 to >30.0 pts
Excellent
Completed all required sections.
30 to >15.0 pts
Proficient
Missing part of th
10 to >5.0 pts
Excellent
Accurate use of grammar, spelling,
punctuation and capitalization.
5 to >2.0 pts
Proficient
Used mostly co
capitalization a
10 to >5.0 pts
Excellent
Used template for all sections.
5 pts
Exceeds Expectations
5 to >2.0 pt
Proficient
Used templa
3 pts
Meets Expectati
Final Project: Business Plan
Criteria
This criterion is linked to a Learning OutcomeBusiness
Management Program Outcome 3
Utilize and show applications of the planning,
organizing, leading, and controlling functions of
management.
threshold: 3.0 pts
Total Points: 100
5 pts
Exceeds Expectations
3 pts
Meets Expectati
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