Assignment

Describe a new product being released by your company by writing messages of 400–500 words to (a) the individual, and (b) the group.

• For the individual employee message, consider how the new product affects the individual’s job or role within the organization. How would you customize the message?
• What considerations are important in the message for a larger group? Are there specific differences? Answer these questions in the analysis.
• Lastly, explain what communication channels are most effective when dealing with individual employees, a group, and the larger organization. Consider cross-communication platforms, too. How do they complement each other?