BU The Bandanna Narrative Essay
Write a narrative essay (minimum 1,000 words) in which you address and discuss the questions and statements listed below.
Review the case, “Bandanna” on pages 480-483 of your textbook.
If you were the marketing director for a retailer and received such a letter, would you have replied the same way as Ms. Barnes?
Does a retailer’s imposition of hard and fast rules cause bad public relations? (After all, a breast cancer victim wearing a bandanna could hardly be mistaken for a gang member. The lack of hair, missing eyelashes, and a general pale complexion should have been a clue.)
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