business 2 pages
Visit the following page: http://www.slideshare.net/garyma_sharma/popular-strategy-diagrams and read about the Grand Strategy Selection Matrix, or GSSM.
Note: The GSSM should not be confused with the Grand Strategy Matrix (GSM) (http://mba-lectures.com/management/strategic-management/1129/grand-strategy-matrix.html) which we will explore further in Week 2 of this Discussion (see below). (be sure that you take note of the differences in the X and Y axes of both tools).
Then, apply the Grand Strategy Selection Matrix to the company you selected (PepsiCo) discussing the rationale for your choice of:
Overcome weaknesses vs. maximize strengths; and
Direction of resources (i.e., internally vs. externally focused).
Which quadrant does your chosen company fit within? What grand strategy (or strategies) would you choose? Why? Be specific.
Week 2:
Now, apply the GSM to your organization. Is your choice of grand strategy different from the results from your use of the GSSM (in Week 1 above)? Discuss.
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