Case Analysis

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Armentrout & Dutove 2020-1.pdf

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  • Considering the Integrative Model of Organizational Change, what were political, functional, and social pressures that facilitated a need to explore organization change in this case?
  • Explain the four late-stage moderating factors in this context and describe how they are influencing the organization’s ability for change
  • Why is communication important for any potential organizational change? What are the pros and cons of the communication plans RYHA has regarding this potential change? What else could RYHA have done to enhance communication?
  • Using the Integrated Model of Organizational Change, what do you think the advisory committee should recommend to the board? Is the solution RYHA chooses likely to be successful? Why or why not?
  • Case Studies in Sport Management, 2020, 9, 20-24
    https://doi.org/10.1123/cssm.2019-0021
    © 2020 Human Kinetics, Inc.
    CASE STUDY 4
    Youth Sport Organizational Structure and Athlete Development
    Suzannah Mork Armentrout
    Julia Dutove
    Minnesota State University
    Grande Prairie Regional College
    Chris Johansen is on the board for the Rockton Yuba Hockey Association, a robust and growing youth hockey association near
    St. Paul, MN. Parents in the association have brought to his attention a couple issues with the structural organization. Specifically,
    (1) some think athletes are limited in their opportunity to develop to their fullest potential because of the current structure of the
    association, and (2) others feel that if the youth hockey association was organized differently this would facilitate retention of
    players through high school. Chris has been charged by the president of the association to learn more about potential
    organizational changes and how these changes could impact the players and organization. Based on this information, the advisory
    committee has been asked to submit a recommendation to the board regarding potential organizational changes. The Integrative
    Model for Organizational Theory will be used to gain a better understanding of the organizational change process.
    Keywords: hockey, Integrative Model for Organizational Theory, organizational theory
    John Miller’s stomach twisted into knots as he paced back and
    forth watching the final day of hockey tryouts for his fifth-grade
    son, Gavin. Gavin just had to make the A team. He deserved it. He
    had been playing on a very good off-season hockey team and took
    private stickhandling lessons for eight weeks over the summer. “I
    don’t even remember how much those private lessons cost . . . I
    hope those pay off. Come on, come on, you got this Gavin,” raced
    continually through his mind as he watched Gavin’s shift on the
    ice. It was so hard to watch these tryouts day after day for more than
    a week.
    John continued to contemplate various issues and concerns
    surrounding his son’s potential team placement and the hockey
    organization. “The $650 hockey skates would have been better than
    the used ones we got him for $200 at Play-It-Again Sports. Maybe
    Gavin would have skated faster in those?” thought John. “Gosh
    there are so many really good hockey players at this tryout. What
    will Gavin do if he makes the B team and all of his buddies make
    the A team? Argh! With all the growth in this community and the
    extremely high level of play, why doesn’t the hockey association
    add another A level team instead of adding a new team at a lower
    level? If they had just added another A team instead of lower-level
    team, that would better prepare more kids to play at the high level
    eventually needed for high schools, too. After all, this association
    feeds into two public high schools, so why not have two A teams?
    We have some of the best players in the state and a lot of them
    choose to go to high school somewhere else, so instead of being one
    of the best in the state, we are lucky to make it to playoffs. What can
    we do to change our youth hockey organizational structure and get
    two birds with one stone?”
    As John paced around the rink rubbing his hands together to
    get warm, he looked through the puck-marked glass and saw Chris
    Johansen across the rink. Chris served on the board of the Rockton
    Armentrout is with the Department of Human Performance, Minnesota State
    University Mankato, Mankato, MN, USA. Dutove is with the Department of
    Physical Education and Kinesiology, Grande Prairie Regional College, Grande
    Prairie, Alberta, Canada. Armentrout (suzannah.armentrout@mnsu.edu) is corresponding author.
    Yuba Hockey Association (RYHA) and John wondered if he
    should ask Chris why another A level team was not added with
    all the demand to play hockey in their city. “If Gavin makes the B
    team, he will not have a chance to compete against other top teams
    and he will not be pushed as hard as if he made the A team. He will
    be really held back in his development if he makes the B team,”
    John thought. “Maybe I should have taken a position on the
    board?” John took a deep breath, tugged his hat lower to keep
    his ears warm, and tried to look relaxed as he pushed those thoughts
    out of his mind. Only 3 minutes and 47 seconds remained until the
    buzzer went off to indicate tryouts were over.
    Background Information
    Rockton Yuba Hockey Association (RYHA) is a non-profit youth
    sport organization whose purpose is to deliver a positive, safe, fun,
    and competitive youth hockey experience. The association prepares players for varsity hockey participation at two high schools in
    the area and is located in two large and growing suburbs of St. Paul,
    MN—Rockton and Yuba. Increased population associated with
    new housing developments has concurrently impacted the number
    of boys and girls playing hockey. In recent years, the percentage of
    young hockey players in RYHA has increased 33% on the boys’
    side of the association and is expected to continue to rise. The girls’
    participation numbers have also risen, but not as significantly. This
    year there are record numbers of participants at most age groups,
    and when youth hockey associations expand they often go through
    a variety of growing pains. For example, as the number of players
    increase, additional teams must be added to the various age groups
    to meet that demand, more ice must be rented for teams to practice
    on, and additional volunteer coaches are needed as well. In hockey,
    players are not cut at tryouts. Instead, tryouts are used to form teams
    based on skill level with A at the top of the continuum followed by
    B and C. The RYHA is run by a president, board of directors, and
    many key volunteers such as the tournament coordinator, recruitment coordinator, ice time scheduling coordinator, hockey development committee, and others. Thus, many people—virtually all
    parents from within the organization—devote a substantial number
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    Organizational Structure and Athletes
    of hours to running a successful program. These people care very
    deeply about hockey and want to do what is best for the program,
    but may have differing perspectives on what is “best” for the
    program. The growth of the community is contributing to two main
    concerns among some parents of RYHA players.
    Issue 1: RYHA Member Concern for Youth
    Development
    Chris Johansen has served on the RYHA board for three years.
    Over the past couple years, he has heard several parents complaining that their sons are not being developed to their full potential.
    They feel that many kids are “pushed down” a skill level and are not
    playing where they should be for proper skill development. Just
    recently John Miller’s son, Gavin, did not make the top team and
    instead made a B team. That surprised Chris because Gavin is a
    really talented player. John Miller is not the only parent with this
    concern and the frustration seems to be spreading throughout the
    association. As new teams have been added to accommodate the
    growing number of players in the community, they are added at
    the lower levels. Typically, there has been only one A team, a
    couple of B teams and between four and six C-level teams. The
    association has always set up the skill level tiers like this, but a
    vocal group of parents believe their sons should be on top tier
    teams. Due to the large number of talented players, these boys are
    being pushed down to lower tier teams. The parents perceive that
    because these boys are playing below their skill level, they are
    playing against easier competition and therefore not being challenged to develop to their full potential. The parents argue that in
    any other youth hockey association in Minnesota, their sons would
    be on top tier teams. Therefore, the RYHA should make some
    changes to provide the best possible experience and meet the needs
    of the members.
    Issue 2: High School Participation Concern
    Another concern that Chris Johansen has heard is that parents in the
    association are frustrated that the best youth players choose to
    attend different high schools than where they reside, which is
    allowed via the state’s open enrollment policy. This policy allows
    students in Minnesota to attend any high school they choose,
    regardless of where they live. The intention for this policy is to
    allow students access to a variety of academic programs and
    services but has also led to good athletes choosing schools based
    on their athletic programs. Despite the youth hockey program being
    separate from the public high school program, RYHA is primarily a
    feeder program for two local high schools. Some within the
    association feel it should have a stronger role in retaining youth
    to feed the two high school programs. Some are discouraged that
    these hockey players who were developed over the years in RYHA
    to be really strong, aggressive, and skilled hockey players choose to
    go to a private high school or enroll at a different public school than
    where they reside to play for a better team. These people wonder if
    RYHA was organized differently, would this facilitate retention of
    players through high school? Specifically, some feel that if the
    hockey players consistently played together for years with boys
    who will attend the same high school, then this would create better
    camaraderie and teamwork, and possibly create a sense of tradition
    or pride that is so strong that these boys would feel obligated to
    attend the high school where they reside.
    While there is no guarantee that this will work, some parents
    wonder if an organizational change with RYHA at the younger
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    ages would positively contribute to keeping local hockey players to
    compete at the local high schools. For example, if there were two
    tracks within the youth hockey association, one for each high
    school, or if the association split into two programs that would
    eventually feed into each high school, or some other unknown
    organizational structure, would boys decide to play hockey where
    they reside instead of going elsewhere? If the best players in the
    association stayed and continued to play hockey at the high school
    where they reside, the high schools might be better positioned to be
    the best in the state.
    RYHA Consideration of Organizational Change
    Chris is passionate about youth hockey and wonders if there should
    be some sort of change to address the needs of players and parents.
    However, he does not want to make a hasty decision. He wants to
    help RYHA provide a good hockey experience for all players but
    also understands the importance of making careful decisions that
    will benefit the most players, rather than simply making changes
    for the sake of satisfying the most vocal parents in the association.
    One of the most vocal parents, John Miller, has come forward with
    a proposal he thinks will solve the problem(s) of player development and retain association players through high school at the
    same time.
    John’s solution is that instead of grouping all the Yuba and
    Rockton hockey players together when forming teams, that hockey
    players who live in Yuba should play with others who live in Yuba
    and the players who live in Rockton should play with those who
    live in Rockton. This would essentially either split the association
    into two or create two tracks within the association, one for Yuba
    and another for Rockton. It would mean that both Yuba and
    Rockton would have A, B, and C teams at each age group.
    Therefore, there would be two sets of top-level teams in each
    age group and more players would be allowed to compete at the
    top level.
    John’s solution seems like a reasonable idea, but Chris feels
    like he needs more information in order to make an educated
    decision on what is best for the association and its players. He also
    wonders if potentially there could be additional solutions to the
    problems. Chris anticipates that the situation is more complicated
    than it appears and wonders what other factors may be impacted by
    an organizational change like this. At the next board meeting, Chris
    brings up John’s idea and discovers it is a very charged topic. Some
    board members are completely against even discussing the option
    and feel it is a waste of time, while others are curious and would like
    to learn more about the potential positive or negative impacts of
    having Yuba and Rockton hockey players on separate teams. Of
    course, some members are indifferent, but these individuals are less
    vocal. Others are adamant that Rockton residents should play with
    only Rockton residents and that Yuba residents should only play
    with Yuba residents. The president of RYHA realizes that this is a
    much bigger issue within the association than the board initially
    realized, but more information is needed in order explore potential
    organizational changes. The president decides to place Chris in
    charge of an advisory committee to learn more about potential
    organizational changes and how a change like this could impact
    the players and organization. This advisory committee is charged
    with submitting a recommendation to the board regarding potential
    organizational changes based on:
    • interviews with various hockey organizations and other
    hockey association presidents who can provide knowledge
    or feedback on potential organizational changes;
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    22
    Armentrout and Dutove
    • input and feedback from coaches or other stakeholders
    within RYHA;
    • potential governance or organizational changes and impacts
    that might need to be considered to support this membership
    change; and
    • demographic data and city projections for the two
    communities.
    As it is a contentious issue within the association, the RYHA
    board indicates the advisory committee will report monthly to the
    board on their progress and what they have learned. The board also
    plans for transparent and consistent communication to members via
    email, open board meetings, and informational sessions to share the
    final report. Likewise, the board plans to concurrently accept
    member feedback via email, conversations with age-level directors,
    and open informational sessions.
    Chris recruits a few other parents to serve on the advisory
    committee who represent both sides of the issue and calls the
    advisory committee together to discuss and figure out what steps
    they need to take. The advisory committee develops a set of
    questions to ask representatives from the various organizations
    and reaches out to the most logical starting point, the governing
    body of hockey, Minnesota Hockey. This organization oversees
    hockey throughout the state and if structural changes are made to
    the association, Minnesota Hockey must approve them before
    changes can be enacted.
    Minnesota Hockey Feedback. Officials at Minnesota Hockey
    provided both support and concern for John Miller’s idea to either
    split into two associations or have two tracks within the association,
    but they also suggested another option. They indicated that based
    on RYHA’s participation numbers, the association definitely has
    the numbers to support adding more A-level teams. Minnesota
    Hockey agreed with John Miller’s perception that more hockey
    players would be further developed if the association had more A
    teams at each age group because more players would be competing
    at a higher level. However, they indicated that the association does
    not have to split or have separate tracks for Rockton and Yuba
    residents to include more top tier A teams. In fact, they indicated
    that it would be better for the long-term development of hockey
    players to remain combined and thus pool all the hockey players
    together as there is a better chance for all A-level players to make
    the top teams compared to if there were two tracks. They did point
    out that, often, the top players will not be divided evenly between
    the two tracks. An additional point Minnesota Hockey emphasized
    is that if there are more top tier A teams, the top players will be
    divided among the teams and thus, in the short term, the teams will
    not win as many games as they did in the past. However, having
    two top tier A teams will better prepare more players for a higher
    competition level in the long term and is better for their long-term
    player development. Minnesota Hockey suggested the committee
    speak with other youth hockey association presidents who have
    considered splitting or tracking their athletes to specific high
    schools, or added more upper level teams.
    Feedback From Other Hockey Associations. With this information, Chris and the advisory committee decide to talk to other
    associations in the state that have either decided to split into two
    associations, have considered splitting, or have two or three tracks
    within their association that lead to participation at different high
    schools. Luckily there are two associations willing to share their
    experiences. According to these association presidents, one of the
    advantages of having two tracks within the association for each
    community is that more players are given the opportunity to play at
    a higher level at an earlier age, which further develops the players
    over the long term. They also indicated that the high school coaches
    might take more of a developmental role with the youth programs if
    they knew they might be working with future players. Furthermore,
    the association presidents felt that it was beneficial for players
    to get used to competing together and working as a team while
    also developing pride for their school and a nice rivalry between
    the teams.
    The association presidents indicated that whichever organizational structure is in place, nothing is perfect. One disadvantage
    of having two tracks within the association is that there will be
    unequal numbers of players on both tracks, which means in a given
    year they may have too many players on a team. This creates a
    situation where boys do not get enough playing time. In addition, if
    there are too few players, then the team does not have enough
    depth. To address this issue, one association combined some
    players from both tracks in order to make participation numbers
    work out, but no one wanted to play on the combined team.
    Another possible problem is the number of players in each position
    may not be split evenly. For example, one track may have all the
    goalies or coaches and the other side does not have enough goalies
    or coaches. Also, participation numbers may increase more significantly on one side compared to the other, creating a disparity
    between the tracks and potential political problems for the board.
    Finally, the concern was again raised that teams will not be as
    competitive in the short term as the best players are split between
    A teams.
    The association presidents also indicated organizational issues, beyond potential disparities in goalies, players, and coaches
    in the two tracks. Specifically, one association president indicated
    that if two tracks are created within one association, this brings a
    potential for more political issues in the organization. For instance,
    typically association boards have one president and if the president
    is from Rockton, then the Yuba members may feel as if decisions
    will be made to support more of the Rockton members, compared
    to Yuba members. Likewise, does this mean that the association
    needs to have two separate boards if they have two tracks? Two
    separate age group directors? Two hockey development committees? If the organization splits into two separate youth hockey
    organizations, then the organizations would definitely need twice
    as many volunteers as two boards would be needed and it is
    sometimes difficult to obtain volunteers for even one board. Lastly,
    they also suggested exploring how splitting or having two tracks
    would impact cost and the players.
    Internal Feedback From RYHA Members. The advisory committee continued to discuss what recommendation to offer the
    board and decided more information was still needed to get a full
    picture of the situation. The committee inquired within the RYHA
    to learn about how a potential organizational change could specifically impact cost, hockey players, and their families. Currently, the
    community has two ice rinks and teams practice at both facilities.
    An Ice Coordinator oversees the scheduling of practices and games
    across all ages. This Ice Coordinator indicated that the amount of
    ice available to rent is not equal at both facilities as private high
    schools and a robust figure skating club also rent ice at one of the
    community ice rinks. The Ice Coordinator anticipated finding
    practice and game times in the right community’s ice rink would
    be a challenge, meaning practice times could go later into the
    evening, be scheduled earlier in the morning, or be in another
    community, which is not ideal for young players and parents. This
    administrator also indicated that it may impact cost for players if
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    Organizational Structure and Athletes
    there were fewer players on each team to divide the costs among, or
    it may mean that each team needs more players, which would mean
    a lower cost but also less playing time during games.
    The final group the advisory committee wanted to talk to were
    the coaches, yet the feedback from coaches was again divided.
    Coaches were all concerned about the players, they just had
    different perspectives about what would best impact players.
    Some coaches, particularly those of higher tier teams, were worried
    that if more top tier teams are added, it will dilute the talent on all
    the top tier teams and they will not win as much as they are right
    now. As the organization is currently set up, the top tier teams are
    among the best in the state. These teams consistently place in the
    top five at state championships and routinely win tournaments. On
    the flip side, a lot of coaches felt that it was acceptable to not win as
    much as they had in the past, especially if it improves overall player
    development in the long term.
    Demographic Information. At this point, Chris felt the advisory
    committee had gained a lot of information and needed to examine
    one additional factor to help them with this decision: current
    demographic information. These communities are in the fastestgrowing county in Minnesota. According to census data, Yuba
    and Rockton seem similar with populations around 50,000 each,
    but differences do exist. Yuba has a median household income
    of $76,000 and a median property value slightly above the national
    average of $217,000. Rockton has a median household income
    almost double that and a property value of more than $100,000
    above that of Yuba. Yuba is also more diverse than Rockton.
    Comparing some high school data, about one-third of Yuba High
    School students are eligible for free or reduced lunch compared to a
    very small percentage at Rockton High School.
    With this available information in mind, it is up to Chris and
    the advisory committee to come up with solutions for the board.
    They are unsure about what the best solution is given the different
    perspectives that have been voiced. Also, given the complexity of
    the situation and the strong opinions held by many in the association, it will be difficult to provide a unified recommendation.
    Integrative Model of Organizational Change
    One way of understanding the factors that influence the decisionmaking process is to use Cunningham’s (2002) Integrative Model
    of Organizational Change. This model integrates several theories
    to provide a comprehensive model for understanding the process
    of change in organizations. Cunningham’s model has been applied
    to a range of contexts including youth soccer associations (Legg,
    Snelgrove, & Wood, 2016), the willingness of sport organizations
    to engage in green initiatives (McCullough & Cunningham,
    2010), and increasing gender diversity in sport organizations
    (Cunningham, 2008). This model starts from the current organizational template, or way of operating, and goes through two steps,
    deinstitutionalization and commitment, before ending with a new
    way of operating in the organization. Throughout this process there
    are a number of moderating factors that can help or hinder the
    change process (Cunningham, 2002).
    Deinstitutionalization is the first step toward change and the
    decision to change is a result of internal or external pressure
    (Cunningham, 2002). These pressures can come in a variety of
    forms such as political, functional, or social pressure (Cunningham,
    2002). Political pressure can come from within or outside of the
    organization as a result of poor performance, or changes in
    regulations from outside governing bodies. For example, if a sport
    23
    governing body institutes new training guidelines, an organization
    may be forced to change its operating model (Legg et al., 2016).
    Functional pressure happens when resources are scarce or the
    organization is not using efficient practices (Cunningham, 2002)
    and change can be trying to use resources, including money,
    more efficiently. Social pressures can stem from practices that
    are out of date, not socially acceptable, or otherwise not allowed to
    be used.
    The first set of moderating factors that impact the integrative
    model after the deinstitutionalization step are inertia and entropy
    (Cunningham, 2002). In these early stage moderating factors,
    people who are actively involved in promoting change can speed
    up the change process (entropy) whereas those who are resistant to
    change can slow everything down (inertia; Legg et al., 2016). Some
    people may be ambivalent and see both positives and negatives to
    change, which can create both entropy and inertia depending on
    the context. Inertia and entropy can act simultaneously and act as
    opposing factors (Legg et al., 2016).
    Commitment, step 2 in the theory, can take two forms,
    reformative and competitive commitment, depending on the
    sentiment of the people within the organization about change
    (Cunningham, 2002). Reformative commitment happens when
    change is viewed as positive and people are on board to move
    to the new organizational template. On the other hand, if some
    people are for and others are against change, competitive commitment occurs and changes will likely be short-term or there may not
    be enough support to lead to a full organizational change (Legg
    et al., 2016).
    The second set of moderating factors, often called late-stage
    moderating factors, are capacity for action, resource dependence,
    power dependency, and available alternatives (Cunningham,
    2002). More recently, communication was added as an extension
    to the original model (Legg et al. 2016). Once a commitment
    is reached, these factors can play a role in getting to the new
    organizational template. First, capacity for action is how well the
    organization is equipped for change, including funding, ability to
    communicate, and ability to leverage relationships (Legg et al.,
    2016). Second, during the change process, an organization will
    likely have higher resource dependence and resources must be
    available to move forward (Legg et al., 2016). Third, power
    dependency is how people within the organization who have
    power use it to support or oppose the change. Fourth, available
    alternatives will decrease the further along an organization is
    in the change process. Good alternatives will remain viable and
    poor alternatives will be removed from consideration (Legg
    et al., 2016). Stakeholders are typically less likely to be resistant
    to change with fewer viable alternatives as other options cannot
    be pushed (Legg et al., 2016). Lastly, communicating to various
    stakeholders during the change process is critical as it is a
    moderating factor that impacts if an organization moves toward
    change (Danylchuk, Snelgrove, & Wood, 2015). Open sharing of
    information, formally and informally, can have positive or negative influences on organizational change with informal communications being less effective than formal communications (Legg
    et al., 2016).
    Discussion Questions
    1. Considering the Integrative Model of Organizational
    Change, what were political, functional, and social pressures
    that facilitated a need to explore organization change in this
    case?
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    24
    Armentrout and Dutove
    2. What does inertia and entropy look like in this case and how
    might that impact the change process?
    3. Based on the Integrative Model of Organizational Change,
    what type of commitment (competitive or reformative)
    is RYHA at and what does this imply for organizational
    change?
    4. Explain the four late-stage moderating factors in this context
    and describe how they are influencing the organization’s
    ability for change.
    5. Why is communication important for any potential organizational change? What are the pros and cons of the communication plans RYHA has regarding this potential change? What
    else could RYHA have done to enhance communication?
    6. Using the Integrated Model of Organizational Change, what
    do you think the advisory committee should recommend to the
    board? Is the solution RYHA chooses likely to be successful?
    Why or why not?
    References
    Cunningham, G.B. (2002). Removing the blinders: Toward an integrative
    model of organizational change in sport and physical activity. Quest,
    54(4), 276–291. doi:10.1080/00336297.2002.10491779
    Cunningham, G.B. (2008). Creating and sustaining gender diversity in
    sport organizations. Sex Roles, 58(1–2), 136–145. doi:10.1007/
    s11199-007-9312-3
    Danylchuk, K., Snelgrove, R., & Wood, L. (2015). Managing women’s
    participation in golf: A case study of organizational change. Leisure/
    Loisir, 39, 61–80. doi:10.1080/14927713.2015.1074394
    Legg, J., Snelgrove, R., & Wood, L. (2016). Modifying tradition:
    Examining organizational change in youth sport. Journal of Sport
    Management, 30(4), 369–381. doi:10.1123/jsm.2015-0075
    McCullough, B.P., & Cunningham, G.B. (2010). A conceptual model to
    understand the impetus to engage in and the expected organizational
    outcomes of green initiatives. Quest, 62(4), 348–363. doi:10.1080/
    00336297.2010.10483654
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