Case study

ASSIGNMENT BRIEF
Weightage: – 30%
Semester
2
Assignment Title
INDIVIDUAL ASSIGNMENT – Case Study
Module
Start
Date:
Due
Date:
UG014 – Business
Communication
Year
Assessor:
Internal Verifier:
Formative: 10-12-22
Fall 2022-2023
Dr Yaqoob Al Ghatrifi
Dr Binu Mathew
Summative: 20-12-22
Required Work, Format and Grading
You must submit the following by the assignment due date:
▪ Completed answers to each task, making sure that you fully address each of the outcome
criteria.
▪
▪
Answer all questions separately.
Assignments without TURNITIN report will not be accepted.
Resources:
You need to demonstrate a confident application of the theories to the assignment task. The theoretical
underpinning of your observations and deliberations should also demonstrate a good understanding of
the subject by the way that your analysis is structured.
You can access the Internet to research about the topic. You should demonstrate good academic practice
by the appropriate use of academic texts and journals that are properly referenced.
Guidelines and further information about assignment:
Assignment must be submitted with the “Turnitin” report. If the report generated indicates a
similarity index percentage of 20% or more, a review of your assignment is necessary to ensure
the same is reduced to less than 20%.
Student declaration:
I certify that the work contained in this assignment was researched and prepared by me:
Signature: ___________________________
Date: ___________________
Grades given are subjected to External Verification. No grades are Final
The user ID and Password for submitting the essay through www.TURNITIN.com
is as follows:
Submission time and date
You should submit the assignment by the time and date mentioned otherwise a ‘NA’ will be
awarded. Fill in the form cover and staple it with your assignment. Make sure that all the relevant
details are complete. Assignments must be submitted by the due date. You may include
diagrams, figures etc without word penalty.
Plagiarism Writing
Summary
1. Plagiarism occurs if you use somebody else’s work in an assignment or exam answer but
fail to state where you got the material from. You need to be also very careful about the
amount of words you are using from somebody else’s work.
2. It can happen in any type of assessment where you are given the questions or tasks in
advance.
3. If another student uses your work in his/her answer(s), both you and he/she will be
punished when caught.
4. Punishments for committing plagiarism can be very severe.
Details
Plagiarism is a form of cheating in which students use the work of others and present it as their
own. It may include all or any one of the following –
1. Copy extensively from the work of others (from sources such as books, magazines,
journal, websites etc.) and submit the work as your own.
2. Copy another students’ work and submit it for assessment under your own name.
3. Allow another student to copy your work and then submit it for assessment under their
own name.
What happens if you get caught?
The examining body of CBFS may punish offending students in any manner that they deem fit.
Typical punishments may range from reduction in grades, making students re-sit modules and
even failing students on a module or an entire award. The college considers this form of cheating
as a serious offence. Therefore, be forewarned!
Instructions:
Format and Deadline:
The essay should be uploaded, via Turnitin, before the given deadline, ideally in a word file
(.docx). Please ensure you use your name and student ID number as the file name for your
assignment (e.g. Ali ST06708). Do not leave the submission of your assignment until the last
minute, so that if you encounter any difficulties submitting your assignment, you have time to
resolve them before the deadline.
Assignment specification — Case Study:
Case study – The tour guy
Ahmed works as a tour guy at one of the famous companies in Oman Desert Tour. He usually
takes his tourists to some good attractions in Oman. He usually takes them for a week or so.
In one of his tours, he was having some financial problems. He borrowed some money from
one of his colleagues two years ago and promised to get the money back the week before this
journey started.However, he could not because of his other financial commitments. His
colleague kept knocking on his head and threatened him to report the report the incident to
their boss.
On that excursion, he took his tourist to A’Sharqiya Sand dune in Bidiya for two days
camping. He was very annoyed throughout the journey. One of his tourists asked him for
advice to set up her tent while he was laying down worried. He did not pay her any attention
and asked her to seek advice from her friends who already set their tents by only pointing at
them without saying a word. The tourist was very angry with his reaction. The next day, the
same tourist was complaining about the provided food that was very salty and she was
diabatic. Unfortunately, he did not pay her any attention again and then she was fully upset
and reported the incident to Ahmed’s boss once they were back from that trip.
Requirements of the assignment:
You are required to write a 1500word analytical essay that answers the following given case
study questions. You are expected to support your arguments with substantial research-based
content. Concepts of communication should be referred. Bibliography is not included in the
word limit. Use a minimum of 5 references in both in-text and end-reference list – Harvard
Referencing Style.
Case-study questions:
1. Describe Ahmed’s non- verbal communication displayed throughout this case? (10 marks)
2. What parts of the case study show us examples of poor communication? (10 marks)
3. How could this situation be rectified? Discuss in detail. (10 marks)
College of Banking and Financial Studies
UG Studies Program
Standard Valued Rubrics for Assignment: Level 5 Semester 1 and 2
Marks/Grades 90-100
85-89
74-84
56-73
55-55
0-49
Criterion
A
AB
C
D
F
Knowledge
Shows
Sound
Major facts Shows
Minimal
No understanding
50%
wellunderstandi are
understan understandi of the topic/subject
coordinate ng of
understood ding of
ng of basic area
d
subject
basic
issues/topic
understan matter
issues/the
ding of
ory
subject
Analysis
Touches
Detailed
Reasoned
Shows
Fails to
No or minimal
20%
upon all
coverage of argument
evidence identify
understanding of
relevant
basic
and
of
subtle
the key
issues/the concepts/th sequencing understan issues/theor theories/topic
ory.
eory.
ding of
y. Captures
Concise
Reasonable
concepts. obvious
analysis
coverage of
Coverage ideas.
subtle
of
issues/theor
obvious
y
ideas.
Research
Excellent
Use of up- Appropriat Adequate Weak
Poor referencing.
10%
referencin to-date
e
referenci reading and Shows lack of
g and
resources.
referencing ng and
referencing reading/references
reading in Well
reading.
out of date
all areas
informed
and
generally
accurate
information
provided.
Relevance
All
Material
Discussion Some
Some
No relevance to
10%
material
used is
shows
material
repetitive
subject matter
used is of relevant
relationship repetitive matter.
relevance
to theory
Irrelevant
Conclusion
Excellent Intelligent
Methods
Conclusi Weak
Poor conclusion.
10%
conclusion conclusion. incorporate on in
conclusion Poor knowledge
. Brings
Good
place but and
application.
together
application
all
of
concepts
knowledge
and adds
an original
perspectiv
e
modificatio
ns used
key
points
missing.
Reasonab
le
applicatio
n of
knowledg
e
content.
Satisfactor
y
application
of
ideas/theor
y