cis220 Stratford University BUS COM

Task 6: Electronic Communication

ACTIVITY 1: INSTRUCTIONS

Effective electronic communication is critical to the success of an individual in business.

1.

Watch:

The Key Forms of Business Writing: E-mail

2. Complete the LYNDA tutorial on

Email Communication

3. Work through How to Write Professional Emails

4. Read

Writing Effective Emails

.

5. From the Important Documents folder, download the Week Six files entitled “Email Examples Activity” and “Enhancing Likeability Via Email”. Upload the completed template to Moodle.

Requirements:

· Please be sure to complete the entire assignment to receive maximum credit for this task.

· Use and include information from the weekly course content and outside sources to support the conclusions contained in the paper.

· Be cognizant of spelling, punctuation, and grammar.

· All sources should be cited in proper APA format (in-text citations and a reference list).

· This assignment is due on Sunday at 11:59 pm EST.

ACTIVITY 2: INSTRUCTIONS

1. Identify five (5) business-related websites on the internet. Categorize these websites from best to worst based on professionalism and how effective you believe each is at communicating the purpose of the organization. Be sure to provide support for your conclusions.

2. Next, identify a page used by an organization on a social networking site (Facebook, Twitter, etc.) that relays professionalism and effectively relays its purpose. Once again, be sure to provide support for your conclusions.

Discuss your responses in a 500-word essay. Be sure to use course content and address key points from what you have learned in the course about communication. Submit the essay to Moodle.

Requirements:

· Minimum 500 words (excluding title page and reference list); 12-point Times New Roman Font and double-spaced.

· Please be sure to answer the entire question to receive maximum credit for this task.

· Use and include information from the weekly course content and outside sources to support the conclusions contained in the paper.

· Be cognizant of spelling, punctuation, and grammar.

· All sources should be cited in proper APA format (in-text citations and a reference list). EMAIL EXAMPLES ACTIVITY
1.
From: Mitchell, Evelyn
To: All Employees – Atlantic Trust
CC:
Subject:
Importance: High
I need to speak to someone from the reception area about the phone calls.
Evelyn Mitchell
Billing and Coding Specialist
Atlantic Trust
Save the Whales Foundation – Help Today
ph: (355) 234-1234 x22
2.
From: Martin, Nona
To: Dr. Harris, Dr. Norris, Dr. Kingston, Dr. Millsop, front desk staff, back of office staff
Cc:
Subject: RE: Staff Breakroom
Thanks to the lab staff for cleaning the breakroom.
Nona Martin
Commonwealth Physician’s Office
Lancing, Michigan
ph: (321) 523-6534
3
From: Arthur, Mason
To: Art Nottingham
Cc: Johnson, Homer; Goods, Robert; Macon, George
Subject: RE: Insurance billing
Wow, I just got twenty insurance claims returned denied. Art, these guys at BC/BS must
be real boneheads if they can’t figure out what we are sending. I guess I have to redo
them all to make it simple for them.
Mason Arthrur
Milliken Services
4
From: Brown, Mary Jane
To: Mr. John Cunningham, CEO, Crystal Corporation
Cc:
Subject: Business Trip
Importance:
I, John. I just wanted to thank you for the great trip. It was so relaxing and those drinks
you mixed were just what I needed. Hope we can slip away again soon for a “business
meeting.” By the way, I ordered those flowers for you wife.
Yours always,
Mary Jane Brown
Administrative Assistant
Crystal Corporation
(455) 768-4536
5
From: Pierre, Nanette
To: Gloria Weinstein
Cc:
Subject:
Hi Gloria,
We need to receive the report right away. My boss is on the warpath. Hope you know
which one he wants.
Look forward to hearing from you so I can get him off my back
Nanette
Enhancing Likeability via Email
The checklist below describes five techniques you can use to enhance your likeability with customers you
communicate with via email. Use the checklist to evaluate your own emails and identify any opportunities
for improvement.
Use an appropriate greeting. A short greeting, such as “Dear Mr. Smith” or “Dear Ms. Perez,” can
start your email off with a friendly tone.
Get straight to the point. Make sure the purpose of your email is included in the first paragraph.
Customers often skim and scan messages, and it can be annoying when it’s hard to find the main
idea.
Beware of templates. Many companies use pre-written email templates to allow customer service
representatives to respond to more messages per hour. These templates can make you more
productive, but it’s important to make sure that your message matches the template in tone, style,
and content.
Use correct punctuation, grammar, and spelling. Avoid writing emails as though you were sending
a text messages. A professionally-written email will create a more positive message to your
customer.
Be helpful! Try to anticipate any questions customers might ask when they read your message,
and include the answers to those questions in your email too. Helpful emails are not only pleasing
to customers, but also they often cut down on the amount of messages sent back and forth to
resolve a problem.
What other techniques can you use to be enhance your likeability via email?
Customer Service Fundamentals with Jeff Toister