COM 101 BU Communications Persuasive Advertising Analysis Questions

COM 101 Assignment 2
Mass Communication, Advertising, & Public Relations Module
Assignment 2: Persuasive advertising analysis
Watch the following commercial from UNICEF and present a thoughtful analysis of the ad based
on the prompts below.
Ad link: https://www.youtube.com/watch?v=hf0U8N_mQgM
In 150 to 300 words, discuss the following:
1. In what ways does the ad incorporate ethos, pathos, and logos in its presentation?
Describe at least one specific element in the ad that addresses each of ethos, pathos, and
logos (describe a different element for each).
2. What is the communication objective for this ad? Write out a complete communication
objective that you think would fit this ad. The objective you identify must be measurable,
time-bound, audience-specific, and communication outcome-based as discussed in class,
and written as an infinitive statement. Describe at least 2 specific elements of the ad (e.g.,
text, graphics, script) that speak to the objective for the ad.
3. Who might be a target audience for this ad and explain why. For example, if you think
18-24 year old adults are the target audience, explain why and what about them makes
them a good target audience for this ad.
Use only .doc or .docx, or .pdf. No Google Docs or .pages.