COM 502 SU Strategic Communication Plan Project

Hopefully by now you have a better idea about what you believe strategic communication is all about.  For the next few weeks, you will develop a strategic communication plan to put those ideas to the test.

Your task for this assignment is to identify a socially relevant topic you will work with throughout the course. Make it something in which you are genuinely interested. I suggest you choose a topic that is current and easily accessible (that is, you are able to find a significant amount of information on it). While you do not have to limit your topic to Florida, make sure it is something that connects to local organizations.

Topics may include, but are not limited to, environmental issues (i.e. red tide, water conservation, ocean cleanup, animal preservation, etc.,), medical issues (i.e. access to medical care, caring for ill children, mental illness, advocacy for particular medical ailments/research, etc.,), or issues related to marginalized groups (i.e. access for physically disabled individuals, helping the homeless, LGBT rights, helping at-risk youths, bullying, etc.,).

Then, write a 600-800 word paper explaining why your topic is important and needs a strategic communication plan.  Identify at least one local group that deals with this issue.