COM 510 Week 4 Proposal for New Job Opportunity Interview Paper

Instructions

The outline below asks you a series of  questions that will help you write your communication proposal due in  Week 8. Answering these questions thoroughly will give you an outline to  use to write your proposal.

Step 1

Select a topic for your informative or persuasive strategic communications plan from the options below: Topic Chosen:

New Job Opportunity Interview

Internal Promotion

New Job Opportunity Interview

Pitching a Project Idea

Mini TED Talk

Topic of Your Choice Approved by Your Professor

Step 2

All options above must include the following in your plan, as detailed in the

Outline Template [DOCX]

:

What is your challenge or opportunity?

Why does your business/idea need to exist? What problem does it solve for your job, customers, or audience?

Why is this professionally important or relevant to you?

Goal (Focus):

What goals or outcomes do you want to achieve with this communication?

Explain why the goal is clear, concise, and actionable.

Audience Analysis:

Who is your target audience?

What preconceptions or biases do you possess that might prevent you from building rapport with your audience/customer?

What conclusions have you been able to draw about the audience/customer?

Is the setting casual or formal?

What communication style will you employ tell (inform), sell  (persuade), consult (gather information or learn from your audience), or  join (collaborate with members of the audience) and why?

What three or four points, reasons, or justifications support your message?

Action Request:

What positive outcomes are the result of the action?

Template for Outline: Assignment 1
Name:
Date:
1.
2.
3.
4.
5.
6.
7.
Description:
a. What is your challenge or opportunity?
b. Why is this professionally important to you?
Goal:
a. What goals or outcomes do you want to achieve with this communication?
i.
Is the communication goal clear, concise, and actionable?
Audience:
a. Who is your target audience?
i.
What are the professional positions of the audience members?
ii.
What demographic characteristics will the audience comprise?
iii.
What is your relationship to the audience?
iv.
What background knowledge and expertise does the audience have?
v.
What does the audience know, feel about, and expect concerning this
communication?
vi.
What preconceptions or biases do you possess that might prevent you from building
rapport with your audience?
b. What information is available about your audience?
i.
What research or sources will you use to obtain information about the audience?
ii.
What conclusions have you been able to draw about the audience?
c. What tone will you use to convey your message?
i.
Is the setting casual or formal?
ii.
Is the communication personal or impersonal?
Key Message:
a. What is the primary message you must convey to your audience?
i.
Is the message compelling and memorable?
ii.
Is the message clear and concise?
iii.
Is the message aligned with your audience’s goals and needs?
Supporting Points:
a. What three or four points, reasons, or justifications support your message?
i.
What research or sources will you use to obtain facts and data about your message?
Channel Selection:
a. What communication style will you employ (tell/sell or consult/join) and why?
b. What channels will you use to deliver your message, and why will they be the most effective?
c. What purpose is served by each style and channel you have selected?
Action Request:
a. What is your action request?
b. Is the action request you are making to your audience clear, concise, and easily actionable?