COM 510 Week 8 Discussion

For Part 1, create and deliver a verbal communication (recording your presentation for submission to your instructor) that aligns with your Strategic Communication Plan.

PART 1 – VERBAL COMMUNICATION (VIDEO)  1. Develop and Deliver Your Verbal Communication

a) Use an impactful opening statement to engage, set context,  and/or create relevant meaning for the audience

b) Use compelling stories/statistics/facts to support your  key message

c) Where appropriate, make your request of the audience  clear and actionable

d) Use visual aids (where necessary) that support and  complement your verbal communication, but which do not  drive the conversation

e) Limit recordings to no more than 5 minutes  2.

Demonstrate Professional Presence  a) Be authentic and genuine in your delivery

b) Use the appropriate tone and vocabulary for your audience

c) Use body language and eye contact effectively

d) Speak concisely with clarity and confidence

e) Build rapport and connect with your audience to grow  the relationship

f) Dress appropriately and employ an appropriate camera frame  (with a neutral background that is free of distractions)

g) Employ only professionally presented and appropriately  prepared visual aids, if used   Running head: STRATEGIC COMMUNICATION PLAN
Strategic Communication Plan
Name
Institution
Professor
Course
Date
1
STRATEGIC COMMUNICATION PLAN
2
Discussion: Strategic Communication Plan
Area of focus 1- Description of Challenge and Opportunity and its Professional
relevance
Developing a strategic communication plan requires one to establish the role played by
communication skills in regards to organizational communication. A strategic communication
plan will enhance my professional skills, which will create an opportunity to interact with clients
in a professional environment (Morreale, et al., 2000). Organization communication plays a vital
role in facilitating processes within the company. A well develops communication strategy will
help me to convey messages to a different audience targeted by the organization. Professional
communication requires ample understanding of communication processes such as inter-office
communication, client communication, and reporting. The decline in quality of communication
levels has a direct impact on the return of the company. Since proper channels within the
organizations are vital to its operation, the influencing of communication through maximized
opportunities and rectification of existing problems, success is cultivated. Open-mindedness is a
necessity for efficient communication channels. It crucial for me to undertake more training that
with further improve my communication skills as I strive to adapt in the professional world of
communication.
Area of discussion 2- Goals expected from Communication Plan
The main goal of developing a strategic communication plan is to master the art of
professional communication in the organization. I also aim at advancing my communication
skills so that I can take more roles in communication. Moreover, communication skills will
facilitate more connection with my audience, mainly company clients who play a vital role in
STRATEGIC COMMUNICATION PLAN
3
company development. Strategic communication plan also aims at enhancing the relationship
between senior management and the staff. Our customers are often in contact with the team than
the management, and therefore, employees are, at a more strategic position to determine areas
needing improvement. Managers who avail a channel for listening and understanding their
personnel would significantly improve their customer satisfaction Morreale, et al., 2000).
Openness within the organization will allow free communication among individuals as well as
management. The company will be able to achieve its objectives through enhancing smooth
productions process.
Area of discussion 3- Audience
Audience analysis is an essential component when developing a communication plan.
The target audience in this case study is the company clients. The company success is attributed
to the customers’ satisfaction. Clients of a high-end institution are people who hold different
professional ranks in other companies in the country. Demographic analysis based on the U.S
census reveals the distribution of the population according to age, sex, and location. With this
analysis, a communication channel is established to ensure that all the targeted audience receive
clear information as communicated by the company. I have a close relationship with the client as
I strive to develop more connection and close relationship that can facilitate gaining more
information regarding their needs. The audience is knowledgeable about market trends and can
make a rational decision regarding our company. Communication between clients and company
management is open and precise. In this case, the clients can achieve their needs within the
shortest time possible. I believe that our audience had a positive perception of the company and
its services. The communication plan will incorporate audience background check, which will
involve statistical reports from various data sources and the internet. The tone of communication
STRATEGIC COMMUNICATION PLAN
4
will be formal, given that the targeted audience is people who are believed to be time conscious.
Therefore, communications will be clear and straight to the open when necessary. Informal
communication will be open for clients who wish to have more face-to-face interactions.
Area of discussion 4- Key Message
Effective communication plan requires formulation a clear and precise message that
convey company goals towards its target audience. The message sent entailed clear information
about the company strategies towards meeting consumer needs. Strategic communication plan
ensures that the clients get information from the company within the shortest time possible. For
opportunity maximization, communication techniques help clients in decision making within a
professional environment. By recommending communication plan technique, the company will
be in apposition to influence clients’ perspectives that help in improving service provision within
the company. The message tackles mainly the audience needs, such as information on changes in
communication channels, change in staff, and improvement of services.
Area of discussion 5- Supporting Points
The message conveyed through the strategic communication plan aim at meeting
customer needs to facilitate their satisfaction. Consumer feedback is essential for the
communication plan strategy, as it reveals that the message was successfully conveyed
(Morreale, et al., 2000). Assessing consumer satisfaction through continuous interactions and
communication. Channels of communication are left open for the clients to facilitate constant
feedback. Technology also plays a vital role communication plan by providing means in which
the company can keep track of its communication channels
Area of discussion 6- Channel Selection
STRATEGIC COMMUNICATION PLAN
5
When developing a strategic communication plan, it’s crucial to take into account the
most effective communication channel and style that will be used to convey the company
message. Assertive is the most effective style of communication in this plan because it allows for
open communication between staff and clients. It also enables the clients to express themselves;
thus, sharing their desires, needs, and feelings with the company. Professionalism is highly
exhibited by using the assertive style of communication. Channels of communication for this
plan include face-to-face communication and print media. While face-to-face communication
provides a room for more interaction print media enables the company to convey messages to a
broad audience at once. Print media may include the use of newspaper, emails, and social media
communications.
Area of discussion 7- Action Request
Action request entails informing the management as well as the involved parties of the
communication changes within the company. The communication plan should be clear and
precise to ensure other members can understand and apply their communication skills
appropriately. The communication plan strategy must be ready to be executed once it is approved
hence the need to ensure that it is prepared to be put into practice.
STRATEGIC COMMUNICATION PLAN
6
Reference
Morreale, S. P., Osborn, M. M., & Pearson, J. C. (2000). Why communication is important: A
rationale for the centrality of the study of communication. JACA-ANNANDALE-, 1, 1-25.
Tench, R., Verčič, D., Zerfass, A., Moreno, A., & Verhoeven, P. (2017). Communication
excellence: How to develop, manage and lead exceptional communications
Running head: STRATEGIC COMMUNICATION PLAN
Strategic Communication Plan
Name
Institution
Professor
Course
Date
1
STRATEGIC COMMUNICATION PLAN
2
Discussion: Strategic Communication Plan
Area of focus 1- Description of Challenge and Opportunity and its Professional
relevance
Developing a strategic communication plan requires one to establish the role played by
communication skills in regards to organizational communication. A strategic communication
plan will enhance my professional skills, which will create an opportunity to interact with clients
in a professional environment (Morreale, et al., 2000). Organization communication plays a vital
role in facilitating processes within the company. A well develops communication strategy will
help me to convey messages to a different audience targeted by the organization. Professional
communication requires ample understanding of communication processes such as inter-office
communication, client communication, and reporting. The decline in quality of communication
levels has a direct impact on the return of the company. Since proper channels within the
organizations are vital to its operation, the influencing of communication through maximized
opportunities and rectification of existing problems, success is cultivated. Open-mindedness is a
necessity for efficient communication channels. It crucial for me to undertake more training that
with further improve my communication skills as I strive to adapt in the professional world of
communication.
Area of discussion 2- Goals expected from Communication Plan
The main goal of developing a strategic communication plan is to master the art of
professional communication in the organization. I also aim at advancing my communication
skills so that I can take more roles in communication. Moreover, communication skills will
facilitate more connection with my audience, mainly company clients who play a vital role in
STRATEGIC COMMUNICATION PLAN
3
company development. Strategic communication plan also aims at enhancing the relationship
between senior management and the staff. Our customers are often in contact with the team than
the management, and therefore, employees are, at a more strategic position to determine areas
needing improvement. Managers who avail a channel for listening and understanding their
personnel would significantly improve their customer satisfaction Morreale, et al., 2000).
Openness within the organization will allow free communication among individuals as well as
management. The company will be able to achieve its objectives through enhancing smooth
productions process.
Area of discussion 3- Audience
Audience analysis is an essential component when developing a communication plan.
The target audience in this case study is the company clients. The company success is attributed
to the customers’ satisfaction. Clients of a high-end institution are people who hold different
professional ranks in other companies in the country. Demographic analysis based on the U.S
census reveals the distribution of the population according to age, sex, and location. With this
analysis, a communication channel is established to ensure that all the targeted audience receive
clear information as communicated by the company. I have a close relationship with the client as
I strive to develop more connection and close relationship that can facilitate gaining more
information regarding their needs. The audience is knowledgeable about market trends and can
make a rational decision regarding our company. Communication between clients and company
management is open and precise. In this case, the clients can achieve their needs within the
shortest time possible. I believe that our audience had a positive perception of the company and
its services. The communication plan will incorporate audience background check, which will
involve statistical reports from various data sources and the internet. The tone of communication
STRATEGIC COMMUNICATION PLAN
4
will be formal, given that the targeted audience is people who are believed to be time conscious.
Therefore, communications will be clear and straight to the open when necessary. Informal
communication will be open for clients who wish to have more face-to-face interactions.
Area of discussion 4- Key Message
Effective communication plan requires formulation a clear and precise message that
convey company goals towards its target audience. The message sent entailed clear information
about the company strategies towards meeting consumer needs. Strategic communication plan
ensures that the clients get information from the company within the shortest time possible. For
opportunity maximization, communication techniques help clients in decision making within a
professional environment. By recommending communication plan technique, the company will
be in apposition to influence clients’ perspectives that help in improving service provision within
the company. The message tackles mainly the audience needs, such as information on changes in
communication channels, change in staff, and improvement of services.
Area of discussion 5- Supporting Points
The message conveyed through the strategic communication plan aim at meeting
customer needs to facilitate their satisfaction. Consumer feedback is essential for the
communication plan strategy, as it reveals that the message was successfully conveyed
(Morreale, et al., 2000). Assessing consumer satisfaction through continuous interactions and
communication. Channels of communication are left open for the clients to facilitate constant
feedback. Technology also plays a vital role communication plan by providing means in which
the company can keep track of its communication channels
Area of discussion 6- Channel Selection
STRATEGIC COMMUNICATION PLAN
5
When developing a strategic communication plan, it’s crucial to take into account the
most effective communication channel and style that will be used to convey the company
message. Assertive is the most effective style of communication in this plan because it allows for
open communication between staff and clients. It also enables the clients to express themselves;
thus, sharing their desires, needs, and feelings with the company. Professionalism is highly
exhibited by using the assertive style of communication. Channels of communication for this
plan include face-to-face communication and print media. While face-to-face communication
provides a room for more interaction print media enables the company to convey messages to a
broad audience at once. Print media may include the use of newspaper, emails, and social media
communications.
Area of discussion 7- Action Request
Action request entails informing the management as well as the involved parties of the
communication changes within the company. The communication plan should be clear and
precise to ensure other members can understand and apply their communication skills
appropriately. The communication plan strategy must be ready to be executed once it is approved
hence the need to ensure that it is prepared to be put into practice.
STRATEGIC COMMUNICATION PLAN
6
Reference
Morreale, S. P., Osborn, M. M., & Pearson, J. C. (2000). Why communication is important: A
rationale for the centrality of the study of communication. JACA-ANNANDALE-, 1, 1-25.
Tench, R., Verčič, D., Zerfass, A., Moreno, A., & Verhoeven, P. (2017). Communication
excellence: How to develop, manage and lead exceptional communications