COM510: Business Communications

Overview

Business managers and employees use  written communication every day. Opportunities for written communication  in the business world include everything from reports, memos, and  documentation to emails, instant messaging, and social media. Effective  written communication can help build and grow business relationships,  accelerate results, solicit input and feedback, rally personnel toward  shared goals, and improve personal lives. Your ability to write messages  that are clear and concise, while positioned strategically and  presented professionally, will distinguish you in your field and  personal lives.

In this assignment, you will develop a  written communication for the targeted audience you identified in the  outline for your business pitch, workplace problem/solution, or mini TED  Talk. The written proposal needed to fulfill this assignment will  depend on the information you developed in your outline, and your  further research and writing. Take the ideas from your outline to turn  your plan into a written proposal. Use subject headings and write  paragraphs that give full detail and support from your sources, urging  your audience to take action based on your proposal.

Instructions

Step 1: Begin Drafting the Assignment

Review the Feedback Template to make a list of your instructor’s  feedback from Assignment 1, as well as feedback from the discussions to  revise your outline. Incorporate the feedback into all parts of the  outline. You will write about the feedback in Part II of the assignment.

Do additional research to convince your audience that the proposal  will be successful and fulfill the five sources required for the  assignment.

For research help, please go to the Strayer University Online Library.

Employ one of the four communication techniques depending on your scenario

Use the join style to collaborate with members of the audience.

Part I: This is where you write the plan for your target audience. What will you communicate to them?

State your key message clearly in your introduction, so your  audience understands the “so what” or thesis of your proposal. Make sure  that your introduction is both direct and engaging. Label your  introduction.

Key Message:

Continue writing your proposal by presenting your key message  with three or four supporting points or reasons. This is where you will  bring in some of your sources, to back up your ideas and gain  credibility with your audience. Subject headings will help guide your  audience through reading your supporting sections of your proposal.  Again, how many paragraphs you will need to write depends on what you  have to provide for your audience to understand and what you are  proposing.

Call to Action:

End your proposal with a clear call to action for your audience.  Now that you have given enough information to your audience members to  convince them that your proposal is a good one, tell them what to do  with your information. Make sure that you are direct and passionate  about your request for action and that it is clear and actionable.

Identify the communication channels that will be used to send or  present your proposal’s message (tools used in the communication  process, such as email, Zoom, PowerPoint, and so on). Write this in  paragraph form.

COM510
Week 6 Explore Graded Activity Template
Use the prompts below to submit your key arguments and sources used to your instructor for
review. Save your document with your last name_first initial_Week6_COM510 (example:
Smith_J_Week6_COM510).
My key arguments are (3):
[Write your response here.]
1. The company requires the best candidate for the position.
2. The company’s productivity, stability, and expansion will benefit from having the best
candidate.
3. The organization needs new blood, and it is best to have someone familiar with the
role.
My sources are (5):
[Write your response here.]
1. Munter, M. (2019). How Email Communications Can Help Build Rapport with
Prospects. Retrieved from: https://www.mckinsey.com/business-functions/marketingand-sales/our-insights/how-email-communications-can-help-build-rapport-withprospects
2. Buckman, S., Pratt, D., & Maren, J. (2020). Effective Communication for Business
and Management. Sage Publications.
3. Gibbons, J. (2021). Interpersonal Communication: An Introduction to Transactional
Analysis. Routledge.
4. Jones, A. (2021). A Practical Guide to Communication Skills. Oxford University Press.
Human:
© 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may
not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Page 1 of 2
COM510
5. Hamza, F., Asgari, S. (2020). Effective Communication Strategies for Job Interviews.
Journal of Business and Management, 15(4), 7-14.
© 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may
not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
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1
Communication Plan
Antoine McClendon
2
Proposal For New Job Opportunity Interview
Name: Antoine McClendon
Date: January 24, 2023
1. Description:
a. What is your challenge or opportunity?
The opportunity under consideration is the prospect of getting a new job. This is an
opportunity for a job interview, and I have all it takes to get the job. I would be glad
to work for this organization.
b. Why is this professionally important to you?
The new position presents a chance to learn new abilities like organization,
presentation skills, and customer support. The opportunity to learn new, beneficial
skills is another benefit of the new position. The more I grow professionally, the more
windows of opportunity I will have to progress. I will avoid boredom, stay motivated,
and find fulfillment through learning.
2. Goal:
a. What goals or outcomes do you want to achieve with this communication?
i.
Is the communication goal clear, concise, and actionable?
This communication aims to present me as a worthwhile candidate for the job
interview. I need to create a good impression that will convince the hiring
committee that I am the most qualified and fitting candidate for the job.
3. Audience:
a. Who is your target audience?
The target audience is the overall recruitment department in the organization, with a
special focus on the human resource department. I also want to communicate with the
organization’s top executives and the department managers where I will be posted.
i.
What are the professional positions of the audience members?
1. Human resource manager
2. Chief executive officer
3
3.
4.
Director
Chief Finance officer
ii. What demographic characteristics will the audience comprise?
The demographics are extremely diverse. Business people, top white-collar
administration, blue-collar office workers, and office personnel exist among
the audience. Given the prevalence of technology in modern workplaces,
email communication is a skill that everyone has mastered (Munter, 2019).
Additionally, their gender orientations vary. They are mostly baby boomers.
iii. What is your relationship with the audience?
I have no close relationship with the audience. In this case, I am a job
candidate wishing to get interviewed for the job. All the people in this group
are, therefore, new to me. I, however, look forward to creating a strong
connection with them.
iv.
What background knowledge and expertise does the audience have?
The people making the audience are highly qualified in business management.
They are top-level managers with years of experience in top-level business
management. The human resource managers and the recruitment committee
also have vast experience in hiring (Hamza et al., 2021).
v.
What does the audience know, feel about, and expect concerning this
communication?
The top management and the hiring committee believe that the organization
needs the most qualified person to fill the position. The human resource
manager expects a productive and cost-effective candidate.
vi.
What preconceptions or biases do you possess that might prevent you
from building rapport with your audience?
4
I have no preconceptions about the managers. I expect the hiring committee
and human resource manager to be tough, making it difficult for me to create
a rapport.
b. What information is available about your audience?
1. Preferred communication channels
2. Typical vacation schedules
3. Humor styles they like.
4. The level of productivity they admire.
i.
What research or sources will you use to obtain information about the
audience?
1. The website of the organization
2. Biographies
ii. What conclusions have you been able to draw about the audience?
1. They are very serious about getting the best for the organization.
2. They are obsessed with the overall performance of the organization.
c. What tone will you use to convey your message?
I will use a respectful and official tone to portray seriousness.
i.
Is the setting casual or formal?
The setting will be formal. I will convince them that I am the best candidate.
ii. Is the communication personal or impersonal?
The main objective is to personalize this communication. The more relatable I
can create, the more receptive the audience will be to speaking. Furthermore,
top executives will become more welcoming, and the likelihood that I will be
hired will increase the further along the staff I can advance.
4. Key Message:
a. What is the primary message you must convey to your audience?
The primary message is that I am the best candidate for the job offer.
i.
Is the message compelling and memorable?
The message is very compelling; I will convince the committee that I should
be given the job offers. I also intend to make it as memorable as possible by
creating a long-term impression on the audience.
ii. Is the message clear and concise?
The message is clear and concise.
iii. Is the message aligned with your audience’s goals and needs?
The message is specifically aligned with the audience’s intention of getting
the best person for the job.
5
5. Supporting Points:
a. What three or four points, reasons, or justifications support your message?
1. The company requires the best candidate for the position.
2. The company’s productivity, stability, and expansion will benefit
from having the best candidate.
3. The organization needs new blood, and it is best to have someone
familiar with the role.
ii.
What research or sources will you use to obtain facts and data about
your message?
I will draw on my prior job-related experience. Knowing what is expected will
be made easier by considering previous jobs’ work packages. In order to learn
more about the position, I will also use the information on the company’s
website.
6. Channel Selection:
a. What communication style will you employ (tell/sell/consult/join) and why?
I will use the tell/sell because it will help me convey my qualifications to the
audience.
b. What channels will you use to deliver your message, and why will they be the
most effective?
An email will be used because it will allow me to send clear and concise messages.
c. What purpose is served by each style and channel you have selected?
To inform the audience clearly and transparently. They will also help to convey the
message and create a positive impression (Buckman et al., 2020).
7. Action Request:
a. What is your action request?
The action request is to get the job position on offer.
b. Is your action request to your audience clear, concise, and easily actionable?
The action request is very concise and easily actionable. The audience will easily
decide on the most qualified candidate.
6
References
Buckman, D. G., Johnson, A. D., & Alexander, D. L. (2020). Job Interviews: Hiring of
executives to administrators. Journal of Educational Administration.
Hamza, P. A., Othman, B. J., Gardi, B., Sorguli, S., Aziz, H. M., Ahmed, S. A., … & Anwar, G.
(2021). Recruitment and Selection: The Relationship between Recruitment and Selection
with Organizational Performance. International Journal of Engineering, Business, and
Management, 5(3), 1-13.
Munter, M. (2019). Guide to Managerial Communication, 10th Edition.
COM510
Week 9 Explore Graded Activity
Use the prompts below to submit your plan for your verbal presentation to your instructor for
review. Save your document with your last name_first initial_Week9_COM510 (example:
Smith_J_Week9_COM510).
My presentation will include:
Production: (Media Type, Lighting, Setting, Audio):
[Write your response here.]
Visuals/Storytelling/Data:
[Write your response here.]
Jaw-dropping Opening:
[Write your response here.]
Benefits:
[Write your response here.]
Problems:
[Write your response here.]
Solutions:
[Write your response here.]
© 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may
not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Page 1 of 2
COM510
Call to Action:
[Write your response here.]
Sources:
[Write your response here.]
© 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may
not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Page 2 of 2