Communications Question

IT 520 Module Three Short Paper Guidelines and RubricThis course includes five short writing activities that will require you to create different types of technical communications. These are designed to actively test
your understanding and to apply your knowledge to potential real-world situations. These writing activities also provide practice in communicating your
reasoning in a professional manner.
Developing Channels of Communication and Collaboration (Module Three)
As the new corporate communications manager for International Gadgets (IG), you have assembled a team with experience in communicating with various
audiences in a business setting. The research and development (R&D) team has created a new product that it believes will revolutionize the industry. But the
department needs the buy-in of several levels of the corporation to launch the new product. First, upper management needs to understand the product and
how it will help the company expand before it will approve the funding needed to mass-produce the product. The sales and marketing team will need to
understand the product in order to properly market it. The technical support team needs to thoroughly know the product in order to support it to the customer
base. And all employees need to know as much about the product as possible so that they can build excitement about the proposed launch. The head of R&D
team has come to you for your help in building excitement and buy-in throughout the company for the new product. Since your entire team will work on
developing communications for this project, you would like to start the project by reminding your team about the best practices for communicating with the
various audiences involved.
Create a white paper for your team that discusses the following:



The possible channels of communication that can be used to communicate information about the product to various levels of the company and how
they could be used
Your suggestions for which channels will be appropriate for which audiences and why
Plans for how your team will communicate and collaborate on this project for the purpose of choosing the best channels of communication for various
audiences in the company
Back up your plans with solid reasoning and research.
Rubric
Guidelines for Submission: This white paper must be 2 to 3 pages in length (plus a cover page and references) and must be written in APA style. Use double
spacing, 12-point Times New Roman font, and one-inch margins. Integrate at least one resource cited in APA format. Review Purdue Online Writing Lab: White
Paper Purpose and Audience for suggestions and guidelines on developing a white paper.
Critical Elements
Exemplary (100%)
Proficient (90%)
Needs Improvement (70%)
Not Evident (0%)
Value
Channels of
Communication
Meets “Proficient” criteria, and
ideas are substantiated with
specific and relevant details
30
Meets “Proficient” criteria with
substantial detail for the
rationale
Does not provide a discussion
highlighting the suggestions
30
Plan for
Communication
Meets “Proficient” criteria, and
the plan is substantiated with
specific and relevant research
Does not establish a plan for
communication and
collaboration on the project
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented
in a professional and easy-toread format
Accurately identifies the
channels of communication,
but lacks specific details in
explanation
Provides a discussion
highlighting the suggestions for
the channels, but lacks
sufficient detail for rationale
Establishes a plan for
communication and
collaboration on the project,
but does not defend with
evidence
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Does not accurately describe
channels of communication
Suggestions
Accurately identifies the
channels of communication
and uses specific details in
explanation
Provides a discussion
highlighting the suggestions for
the channels with sufficient
detail for rationale
Establishes a plan for
communication and
collaboration on the project
that is justified with evidence
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Earned Total
100%
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization