Communications Question

Question 1
What is the basis of net neutrality?
a) That Internet service providers (ISPs) must work to provide faster access
b) That all information on the Internet is equally accessible
c) That large companies can’t squash smaller companies
d) That some companies are allowed to be in the fast lane
Question 2
_____________ proposed the Restoring Internet Freedom rule that reduced network
neutrality requirements.
a) Barack Obama
b) Donald Trump
c) Ajit Pai
d) Mitch McConnell
Question 3
The perception of media is
a) subjective and socially constructed
b) objective and insightful
c) always accurate
d) always negative
Question 4
In the Theory of Planned Behavior, ___________ is a predictor of future behavior.
a) persistance
b) education
c) infinity
d) intention
Question 5
Social Presence Theory categorizes communication media by how well it matches the
interpersonal relationship and _____________________.
a) personal attraction
b) the task at hand
c) the proper tool for learning
d) need for attention
Question 6
___________ is when learners consider the consequences of behavior.
a)
Intuition
b) Modeling
c) Attending
d) Cognition
Question 7
According to the Federal Communications Commission (FCC), “Universal service is the
principle that all Americans should have access to communications services.” In the mid –
1800s when lawmakers were debating the best way to develop the telegraph in the United
States, they saw it as a natural extension of the Post Office, which was—and still remains—
widely available to the public and affordable.
In a prelude to the implementation of universal service for the telephone, Congress decreed:
“Where the rates are high and facilities poor, as in this country, the number of persons who
use the telegraph freely, is limited. Where the rates are low and the facilities are great, as in
Europe, the telegraph is extensively used by all classes for all kinds of business” (Grant &
Meadows, 2018, p. 51).
Based on that quote, what is your understanding of a universal service?
a) That the rates for using communication services should be high regardless of the quality
b) That the rates should be set according to the quality of facilities for communication services
c) That all people must have access to high quality communication services at a low rate
d) That some people don’t need access to high quality communication services
Question 8
The Telecommunications Act of 1996 recognized the impact of technological innovation and
convergence occurring within the media and telecommunication industries. Restrictions
preventing on cross-ownership of different services were discontinued. By promoting
competition and reducing regulations, the goal was to secure lower prices and higher-quality
media and telecommunication services for customers. Yay!
On the downside, there was concern about children having access to adult content online.
Despite their best efforts, why has Congress been unable to restrict the transmission of
obscene or indecent materials over the Internet?
a) The adult film industry filed a lawsuit against the government.
b) Internet companies agreed to self-regulate and restrict access to adult content.
c) The U.S. Supreme Court has struck down attempts to enforce decency provisions on the Internet on
First Amendment grounds.
d) There is no pornography or obscenity on the Internet.
Question 9
What was the main point of Marsden’s (2018) article?
a) Too much regulation prevents innovation.
b) More laws won’t guarantee net neutrality.
c) Europeans standards for regulating content have been more successful than those in the United States.
d) Lawyers and computer scientists must work together and be intellectually pragmatic in developing
policies that permit innovation.
Question 10
What is the best thing that a law regulating communication technologies can achieve?
a) Punish a few bad actors and prevent egregious overreach by companies and users
b) Favor the interests of monopolies and prevent technological progress
c) Prevent technology innovation
d) Drive up the cost of technology innovation
Question 11
What is the worst thing a law regulating communication technologies can do?
a) Prevent technology innovation
b) Drive up the cost of technology innovation
c) Favor the interests of monopolies and prevent technological progress
d) Punish a few bad actors and prevent egregious overreach by companies and users
Question 12
To answer the calls for regulation that prevents “fake news,” what does Marsden believe
lawmakers should do?
a) Consult with experts in social and behavioral neuroscience, economics, and computer science to learn
how social networking affects our behavior
b) Regulate the scale of behavioral profiling and viral marketing companies conduct via Twitter bots
c) Work with foreign governments to prevent bad actors from international hacking operations
d) Adopt a universal independent public service model
Question 13
Match the following terms to their definitions:
Over-the-air (OTA) (and cable)
television
Over-the-top television
1. Content is selected and pushed to viewers
2. Viewers pull what they want to watch on demand
Question 14
What does the “democratization” of television describe?
a) Viewers can vote on what they want to watch
b) Viewers select programming on demand
c) Viewers can also be producers of television content
d) Viewers can cut the cord with cable or satellite companies
Question 15
In her TED Talk, Lauren Zalaznick argued that television has a conscience because:
a) It directly reflects our nation’s moral, political, social and emotional mood and television is how we
actually disseminate our entire value system.
b) It helps us escape and imagine better circumstances.
c) It appeals to our basic primal instincts and our capacity to laugh, cry, and play.
d) It gives us comfort while also providing valuable social commentary.
Question 16
The key point in Sebastian Wernicke’s TED Talk about using data to make a hit TV show is:
a) Even in the face of huge amounts of data, the best decisions require an expert who is willing to take
risks.
b) Amazon didn’t interpret the data correctly when it made the show Alpha House.
c) Big data can help television executives predict how audiences will react to a particular show.
d) Netflix used data much more effectively when it predicted the success of House of Cards.
Question 17
Strangelove (2015) suggests that television industry executives and analysts overlook the
reasons people are cutting the cord, instead believing that:
a) Televisions have become too expensive.
b) Offering more programming will entice people to stick with cable.
c) Young people and low-income families will subscribe when they can afford it.
d) Millennials don’t like watching television.
Question 18
Why is Game of Thrones one of the most pirated shows in Internet history?
a) Because many people can’t afford HBO
b) Because HBO is only available in the United States
c) Because HBO Go requires a cable subscription
d) Because it’s a great show
Question 19
Select the best answer!
Cord-cutters are:
a) Tired of watching commercials
b) Active consumers of television programming
c) Passive television viewers
d) Sick of paying for television
Question 20 (Mandatory) (4 points)
Young people who are growing up in an Internet-based video culture are accustomed to
pirating entertainment and may become:
a) Cord-nevers
b) Cord-cutters
c) Internet addicts
d) Former cable customers
Question 21
Who are the biggest threat to the cable television industry?
a) Low-income people
b) Cord-nevers
c) Millennials
d) Cord-cutters
Question 22
The prevailing ideology in the television industry is that:
a) Cord-cutting is not a threat.
b) Lowering the price of cable subscriptions will attract Millennials and low-income people.
c) When Millennials settle down and find jobs with regular hours, they will subscribe to cable.
d) Offering streamlined cable packages will entice new customers.
Question 23
Why was the Entertainment Software Ratings Board (ESRB) established?
a) Because gamers were committing murders
b) Because the U.S. Congress was threatening to regulate the industry
c) Because the music industry has a ratings system
d) To encourage developers to create non-violent games
Question 24
What is the key difference between VR and AR?
a) VR is not immersive.
b) VR requires using a head mounted display whereas AR can be viewed using glasses or a smartphone.
c) Both AR and VR require a head mounted display, but the one for AR is cheaper.
d) The head mounted display for AR is tethered.
Question 25
How has home video democratized the television landscape?
a) Technology has provided opportunities to reach diverse audiences with diverse content that is not
limited to studio and network productions.
b) Technology enables viewers to choose what they want to watch.
c) Cable and satellite providers no longer control what we watch.
d) Programming is much higher quality than it has been in the past.