Communications Question

After reviewing the Public Relations Society of America (PRSA) and International Association of Business Communicators (IABC) codes of ethics and the PRSA Professional Standards Advisory PS-15, outline the unethical actions of the company Paul Frank in the case study. How could the PR professionals involved counsel the organization to different actions before the initiative’s execution?

Case Study: Paul Frank and Native American Stereotypes: A Case of MisappropriationPaul Frank Industries (PFI), a privately held company based in the United States, held a media relations event in which Native American stereotypes were prominently featured. The images quickly spread on social media and the reaction quickly spread throughout the Native American community and beyond.

Describe two unethical actions that occurred in the case study.

For each unethical action you describe, create an appropriate recommendation for how PR professionals involved in the situation should have counseled the organization to different actions before the media relation’s event occurred.