Cuyamaca College Child Development Preschool Video Discussion
Initial question: Should a company ever counterattack when its reputation is being challenged online? For example, should a company try to undermine the credibility of people who are complaining about it in social media? Why or why not? Please include examples.
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Discussion Details
2019FA-BUS-128-3246 - Business Communication
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Thomas Moua
Oct 19 at 12:19 PM
I believe a company should have the right to
counterattack when the time is right. It should
be done professionally and effectively. You can
counterattack in a way where you're actually
doing more harm than good. I think its best to
release a statement saying that you are looking
into this particular issue and investigate etc.
Then after the initial attack as calmed down a
bit. Then its probably best to release your side
of the issue. I feel that being reactive isn't the
best way in settling controversy. You need time
for people to think about the situation more and
not just have this mob mentality towards your
company. For example, Instagram first released
that it would no longer be showing feed
chronologically. There was a major push back
from users. They didn't really address it re
actively trying to protect its reputation. Instead
they slowly implemented a new algorithm for
the feed and users started to accept this
change. So in that case it wasn't necessary to
respond to all the critics.
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TM
Thomas Magdaleno
Oct 19 at 12:24 PM
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12:51
Discussion Details
2019FA-BUS-128-3246 - Business Communication
Reply
SW
Shavar Wilson
Oct 19 at 11:59 AM
I believe companies should counterattack when
its reputation is being challenged on social
media because bad publicity could effect the
companies profits. Not responding could be
seen as there is truth in the bad remarks and
negative reviews. By responding on social
media, which it the most common way of
relaying a message to the masses these days,
could show that the company believes in the
work they do or product they supply and
consumers will respect that. Now that being
said, the company can not get petty with there
responses and personally attack bad reviews
using foul language and name calling. lol. I
found this online, check out the link and read
some of the "ugly" customer service responses
for a good laugh, they get real petty lol.
https://www.getspokal.com/examples-of-the-
good-the-bad-the-ugly-of-customer-service-
on-social-media/
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Thomas Moua
Oct 19 at 12:19 PM
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