Digital storytelling

Share one digital story you’ve created for your client based on one of the objectives you drafted in your Objectives & Measurements assignment.

For this assignment:

Introduction: Think about the last time you followed a story on social media. Maybe it was a post from your favorite brand? Or a story from a non-profit that you really care about?

In 2020, while we were all under lockdown due to the pandemic, Wellington enjoyed more freedom than ever before. The rockhopper penguin at Chicago’s Shedd Aquarium kept many Chicagoans and beyond entertained with its visits throughout the aquarium

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?. Those of us in Chicago looked forward to the daily posts on Facebook and Twitter and the posts soon went viral. Other zoos, botanical gardens and museums followed suit, realizing they were still able to “open their doors” to their audiences and leveraged their social media platforms heavily.

We didn’t need a pandemic, though, to recognize the power of social media. In April 2017, April gave birth to baby Tijiri, live on camera, and streamed across the world. In the period leading up to the big event, the Animal Adventure Park in Harpursville, New York, posted daily reports on April’s status. Videos, photos, testimonials from the park’s visitors – all combined to enthrall a global audience of giraffe watchers.

April’s story, or more accurately, the way that April’s story was told, and Wellington’s story, are examples of “digital storytelling.” Digital stories are multimedia presentations that use elements such as video, animation, voice, text, and photographs to capture and share a compelling narrative through a digital platform. What makes digital stories especially important for social media professionals is that they are often created and shared by everyday people. The era of elite movie-makers has ended; social media makes all of us (and even a giraffe and penguin!) aspiring storytellers.

Effective social media strategies think carefully about how digital stories can and should be incorporated into their campaigns. This week, we’ll explore digital storytelling so that you can decide who should be creating and telling stories for your client.

M08: Resources – Readings and Videos

Please review the following readings and videos:

Read and explore Amanda Ciarci’s (2022) Brafton post, “

8 Genius Storytelling Examples (All New for 2022).

????????” Take some time to click through the links and watch the videos (they are essential to digital storytelling).

Read John Rampton’s (2016) piece in Forbes. “

Leveraging Digital Storytelling for Greater Customer Engagement.

????????” Rampton is offering us a specific example of how digital storytelling can get beyond emotion to accomplish a specific strategic goal.

Read Meisha Bochicchio & Lisa Marinelli’s (2021) guide “

Crafting a Social Video Strategy.

????????” At this point, you should have a sense of your client’s target audiences and their use of social media. Use Currier and Marinelli’s guide to begin noting how you will use your client’s platforms strategically.