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Assignment 3 (Week 5) | Proposing A PR Event (up to 12.5% of final grade)

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Instructions

For this assignment, you are in a business setting working for Parabolic Communication, Inc., and your “Memo” is your academic cover sheet for this course. Remember, each of the 602 assignments has twocomponents starting with “Memo” (below) from your Parabolic staff mentor (your faculty member), who frames the assignment (a specific task) similar to a real PR or business setting. Immediately below the “Memo” are specific instructions or areas you should consider to complete that assignment’s task(s). Taken together, these two documents frame one whole assignment.

MEMORANDUM

TO: Your Name

FROM: Faculty memberDATE: Month day, 2018

SUBJECT: Proposing A PR Event

This has been a great week for the firm and Natasha is very pleased! And I note that your work with us is progressing nicely, especially since our “client” is pleased with what we’ve produced so far.

In our senior staff meeting Friday, one calendar item that came up is that the city is again hosting its “15th Annual Community Health, Fitness and Welfare Expo” next month. The theme is, “Serving ‘US’ for A Better Tomorrow.” Given our client’s mission and goals—and recent news conference success, I think it’s prudent we propose the client take advantage of this Expo. Think carefully about how the client would fit this event and then develop a ‘plan’ for the client to showcase itself—programs, features, and leadership—to meet the Expo’s theme. Be creative, but focused. Also, note, as in past years, local broadcast stations will air live from the Expo, which could provide excellent opportunities for potential interviews with our client’s senior staff to discuss the organization, its programs, and its service(s) to the community. Attached is a copy of the 

Expo Exhibitor Application (Word)

.

Again, because we want to impress our client, please submit your best planning effort to me and I’ll then get our leadership’s approval. Following firm approval, we will then pitch it to our client as a proposal for its consideration. The timeline for this event is very tight, so please ensure you meet the delivery deadline. If you need assistance, please get with me (your faculty member) as soon as possible.

Attachment: (1) 

Expo’s Exhibitor Application

(2) Proposal a PR Event

Assignment 3: Proposing A PR Event

Assigned: Month day, 2108Due: Month day, 2018

Task: In your position as a Junior Associate with Parabolic Communications (“student”), create a draft communication plan to your “mentor,” for a PR event featuring the client (same client as in previous Assignment).

Remember, in the real world, the PR firm’s executive team will make the final decision to approve or reject your draft idea. Therefore, your proposed event should be designed to achieve a specific goal: celebrate, promote something, raise funds, honor a person, educate attendees or some other worthy intent that is appropriate for the organization/issue and a given scenario.

Checklist of elements to incorporate or consider

• Have you considered the event elements discussed in Lecture Notes 5.0., as well as the other related materials in Week 5?

• Have you identified the client’s target audience(s) for your event? Why would this event appeal to and attract these or other people?

• Should you describe the event, its goals and the reasons it might appeal to your client’s intended target audience(s)? Did you explain the event in sufficient detail for the executive team to understand what you are proposing?

• Have you considered an appropriate timeline?

• What costs do you need to consider and, if so, did you create an appropriate budget and is it realistic? For example, do you need to consider transportation, rental of location’s space, electrical, advertising, registration (if necessary), decorations, tables, chairs, security, free handout items (“tchotchkes” and information (or press kits), publication costs, staffing, overtime, etc.?

• Did you consider what the client might anticipate as a “return on investment?

• Did you develop some cool/creative ways to pitch your idea to the client? Note: run it by me (your faculty member) if you’re unsure.

Your Paper

• Begin with a Memo, to your “mentor,” using the Parabolic Letterhead (found under Course Resources); it serves as an “academic cover sheet” for this course. If you do not know how to format and write a business letter or Memo, visit the OWL resource (Revisions in Business Writing) found in the class Writing Resources, or visit 

The Visual Communicator

.)

• Write a 3- to 6-page proposal in a business format, although you are using a business writing format for the assignment, DO include any necessary citations (APA format) for your paper’s content. Write tight, using active voice (PR style) for business writing, not academic style.

• Also, use 1 ½ line spacing or appropriate line spacing for each task or use the appropriate line spacing required for a specific PR product you might consider including in your package and be sure to insert a “page break” between each product element.

• Your effort should be submitted as ONE complete document. Normally, news releases are double-spaced; Memo’s single or 1 ½ spaced, and Fact Sheets 1½-line spaced. Be sure to use headings, indenting and paragraphing as appropriate on Parabolic Communication stationary (letterhead) for all “correspondence,” and blank or plain pages for the analysis or other work that is not a piece of correspondence. Please separate each element of your assignment using a “page break.”

Note: There are copies of the firm’s (letterhead and PowerPoint templates) for your use in the class “Course Resources.” [See the Parabolic Communication, Inc., link in the list of readings for this week and keep the link handy. Also, carefully review all the elements the Parabolic website, including all its staff, practice areas, major clients, etc.]

Have Questions?

If you have a question about this assignment or any other element of the course question, contact your faculty member AS SOON AS POSSIBLE.

If you do not know how to format or write a business letter or Memo, visit the OWL resource (Revisions in Business Writing) in the class Writing Resources, and see the sample posted in the classroom under Writing Resources.

Assignment Submission

Upload your assignment to the appropriate Class Assignment Folder—on or before the date due—using the following file format: Last name and the first letter of your first name), the course title and assignment number:

For example: Adams_S_PRPA602_PRTA_3.docx

File Name Rationale: Because of the number of files you may have on your computer, it’s a good idea to include your name, the “class” and “title of the assignment” on all university assignments. The file format elements or style will help you and your faculty member track your efforts, and can help prevent “the dog ate my homework (lost file)” excuses. There is nothing more frustrating than trying to find the proper files at the last minute or when you’re in a hurry.