Indirect Persuasive Email

Ms. Westhead would like you to craft an email to Instagram influencer Soccer Diva. Soccer Diva has over onemillion followers on Instagram and often posts critical memes regarding FIFA’s treatment of women in soccer.Ms. Westhead would like you to persuade Soccer Diva to refrain from posting about FIFA until she and they canhave a sit down meeting about how FIFA can support female athletes. If Soccer Diva agrees to the meeting, theywill receive exclusive content from FIFA for their Instagram page. Write the letter on behalf of Ms. Westheadand address to it to “Soccer Diva”. Make sure to include all the elements of an Indirect Persuasive message. GOOD EXAMPLE OF INDIRECT PERSUASIVE AIDA STRUCTURE
To: Mr. Todd Coffee
From:
Date: September 10, 2015
Subject: Logo Design Initiatives
Dear Mr. Coffee,
Thank you for your continued efforts to generate effective branding solutions. Through your
accomplishments as Chief of Branding, you have fostered better customer relationships for
Starbucks. Likewise, I am committed to generating propositions to enrich customer satisfaction. I
would like to inform you of some advantageous branding initiatives that would enable Starbucks
to better connect with customers and drive sales.
Logos have powerful impacts on companies because they contribute to the perception of
company identity. For example, many companies, including Apple and United Postal Service
(UPS), have received praise from customers and other businesses for their meaningful logo
redesign efforts and brand establishment in the market. Currently, the Business Strategy Team is
attempting to enhance customer relationships through branding. If Starbucks could effectively
use its logo to promote the company, customers would develop a stronger and more positive
relationship with Starbucks.
Small but meaningful and effective design efforts have proven to create large impacts towards
company success, and we will be able to easily facilitate the implementation and maintenance
stages for the design initiative. The initiative may enable Starbucks to strengthen relationships
with loyal customers, enhance company reputation, and bring profits. If you were to partake in
the design initiative, the project would amplify your role as Chief of Branding by promoting
collaboration with both the Business Strategy Team and senior members. Increased profits and
better customer relationships will bring company-wide recognition to your efforts.
Working with senior members and promoting efforts to formulate ideas for a successful logo
design will be beneficial for both you and the company. I ask that you consider rebranding the
Starbucks logo to reinforce solid customer relationships and gain profits. For further information,
please contact me at jhuh@email.arizona.edu. Thank you for your time and I look forward to
hearing from you.
Sincerely,
CAITLIN HILLS 9/16/2015 1:30 PM
Comment [1]: Good alignment with boss.
This student has identified shared values with
her boss and given a forecast of what her
email will be about, without putting her ASK in
the first paragraph.
CAITLIN HILLS 9/16/2015 1:37 PM
Comment [2]: Good Direct benefit section
here, but a sentence or two deflecting
pushback would be helpful.
CAITLIN HILLS 9/16/2015 1:32 PM
Comment [3]: Solid, direct ASK.