LAVC Social Media Crisis Management Research Paper

Social media can make or break an organization, especially concerning crisis communications and reputation management. It requires communicators to factor in social media’s capability to build or destroy a brand. It is imperative for a brand to listen to the conversations on social media and respond to them accordingly.

Find a brand or organization who faced a social media crisis. Write a paper describing the crisis, how it started, how the organization responded and what you would have done differently. Could the crisis have been avoided? If so, how? What key learnings came from the crisis? Integrate content from the Coombs textbook in your paper.