Marketing Communication Plan stage 3

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Assignments
Final Project Stage 3 – Final Plan (Due 12/16/2022)
Final Project Stage 3 – Final Plan (Due 12/16/2022)
Fall 2022
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Due Dec 16 by 8:59pm
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Available Nov 30 at 9pm – Dec 16 at 8:59pm
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Final Project: Final Marke”ng Communica”on Plan –
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Date Due: above date by 11:59 pm EST
Grading: Project Rubric
Submission: File upload
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Assignment Outline
Collabora!ons
1. Situa!on Analysis
1. Industry
2. Compe!!on
3. Company
4. Product/Service
2. Marke!ng Goal/Objec!ves (for the product/service) [TIP: web search the phrase “SMART Goals”]
3. Target Audience (demographic and psychographic)
4. Target Audience Ra!onale, supported by Market Research
5. Conclusions/Recommenda!ons
6. Appendices: footnotes/bibliography, Survey Results
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Assignment Descrip”on
1. Write up your Final Project: Stage 3 – Marke”ng Communica”on Plan according to the following outline:
Sec”on 1: Situa”on Analysis
Your situa!on analysis should clearly explain the following in terms of your product/company/service:
Industry
Compe!!on
Company
Product/Service
Sec”on 2: Marke”ng Objec”ve
Your marke!ng objec!ve for the company/product/service should be clearly and compellingly stated with proper use
of industry sources (market research).
Sec”on 3: Target Audience
Describe your target audience in both demographic and psychographic forms.
Include parameters of explana!on to iden!fy and quan!fy the target audience for both crea!ve and media purposes.
Sec”on 4: Target Audience Ra”onale & Market Research
How do your marke!ng objec!ve and market research survey data support the selec!on of your target audience?
Describe how you conducted your market research using your ques!onnaire:
How did you determine your survey ques!ons, the distribu!on method, and what was the response rate.
Report your tabulated survey data and your analysis of the data including charts/graphs as appropriate.
Describe how your survey data supports your marke!ng objec!ve.
Sec”on 5:Conclusions and recommenda!ons
Sec”on 6: Appendices. Survey. Include footnotes indica!ng sources, as well as informa!on assumed/made-up by you.
2. Wri!ng Style: Your Marke!ng Communica!ons Plan should be wri”en clearly, logically, and persuasively are essen!al to
success in college, business, or in life. How you write your paper will strongly influence its understanding, evalua!on, and
assessment (hence “grade”). Papers that are well wri”en are logical, interes!ng and credible (and thus merit higher
grades), are based on relevancy and flow of content, structure, and presenta!on of thoughts, ideas, and arguments, logical
organiza!on, and proper form. Always write your papers through a “communica!on lens.” Well-wri”en papers will
include/address the following:
· Demonstrate an awareness, understanding, and applica!on of the key/relevant theories, concepts, readings, facts,
technical explana!ons, etc.
· Provide your own unique contribu!on, through analysis, cri!que, associa!ons, and extensions. Just summarizing other
people’s wri!ng is not a unique contribu!on. Be sure to present logical arguments that “connect-the-dots” for the reader
in ge#ng your point across and persuading. This will allow you to demonstrate to the reader your ability to understand
and credible synthesize the material.
· Construct a well-organized, logically structured, and properly forma”ed paper. Organize summaries, arguments, and
analyses in a structure, format, and sequence that helps the reader understand and follow the logic of how topics,
thoughts, and ideas are related. Provide sec!on headings to help guide the reader through your communica!on. Provide
transi!ons between sec!ons of the paper. Provide a short, concise ending, summary, or conclusion that reviews what you
have argued and presented.
· Grades on papers will be reduced for spelling errors, typos, gramma!cal errors, incomplete sentences, etc. (A spellchecker and style-checker will catch only some of these problems – please proof read your paper completely.)
·
Fully note and cite any direct quota!ons. You must explicitly cite extensive paraphrasing as well.
· Rutgers University does not accept plagiarism. If you have any doubts as to what plagiarism is, please see the Academic
Integrity sec!on above or discuss with me.
·
Reference and cita!on format is just to list the source &/or link.
3. Forma#ng Papers
The format of the Marke!ng Communica!ons Plan will be:
• Line spacing: Single-spaced (unless otherwise specified). Paragraph spacing: 1.5 or 2 lines
• Use only one (1”) inch margins on top, bo”om, le$, and right on every page
• Use Times New Roman 12 point or like font for the body of the document
• Provide a relevant !tle to the paper and reference to the assignment
• Have all pages numbered
• Include class !tle (Audience and Market Analysis), date, and name on !tle page or top of first page, as well as footnotes
and survey as appendix
• Submit in Word (.doc or .docx) format only. No PDF’s.
4. Review the Final Project: Marke!ng Communica!ons Plan Rubric to make sure you have met the Final Project – Stage 3
Marke!ng Communica!ons Plan requirements.
5. Submit the assignment by the due date and !me by uploading file.
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