Needing a final revision of my Business proposal

1Organizational Change Proposal
Christopher Eusebio
MGMT 254W
Jim Rowlett
04-18-23
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Organizational Change Proposal
Contents
Letter of Transmittal …………………………………………………………………………………………………… 3
Executive Summary ……………………………………………………………………………………………………. 3
Introduction ……………………………………………………………………………………………………………….. 4
Background: Purpose/Problem …………………………………………………………………………………….. 4
Proposal: Plan, Schedule, Details …………………………………………………………………………………. 5
Staffing……………………………………………………………………………………………………………………… 7
Budget ………………………………………………………………………………………………………………………. 7
Appendix …………………………………………………………………………………………………………………… 9
Social Media Policy Guidelines ………………………………………………………………………………… 9
Social Media Management Tools………………………………………………………………………………. 9
References ……………………………………………………………………………………………………………….. 11
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Letter of Transmittal
To: The Chief executive officer
REF: Proposal on change of the Social Media Management Services
Dear Sir/Madam,
I am honored to present this proposal offering Social Media Management Services, which I
believe will benefit your organization. The proposal demonstrates how our services can help
your organization attain its social media goals by providing complete management,
monitoring, and reporting. Our company has a group of skilled professionals specializing in
creating and executing personalized social media plans designed to meet each client’s unique
requirements. We aim to help your organization achieve its social media objectives by using
our services which will save valuable time and resources. Our team is thankful for the chance
to present this proposal and cannot wait to discuss it in more detail.
Sincerely,
Christopher Eusebio
Executive Summary
Businesses’ social media platforms have enabled them to connect easily with
customers while promoting their brands and increasing visibility. The complex nature of
managing social media means it takes expertise and experience to do it promptly. Our
proposition includes various essential components that operate collectively and offer an allinclusive resolution for enhancing the practice of managing social media in your company.
Our initial step involves conducting an extensive assessment of your current social media
management practices so that we can gain a deeper insight into the approach you are
currently taking. After evaluating how your organization manages its social media presence
(Hickey et al., 2023), we can determine the unique challenges and opportunities. Our team
will create a personalized social media management plan for your organization’s requirements
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and goals. For all content to adhere to industry best practices and remain consistent with your
brand messaging and guidelines, our plan implementation will focus on quality and
efficiency. Our strategy for ensuring efficient content creation/distribution and proper
monitoring/management of our various social media accounts involves utilizing appropriate
social media management tools. We’ll closely monitor your social media performance and
regularly report to measure our management plan’s effectiveness.
Introduction
Thanks to social media platforms like Facebook and Twitter, businesses can now
connect with their clients on an entirely new level. These platforms provide opportunities for
sharing relevant business-related info while promoting goods/services. Social networking
platforms have become essential for companies looking to connect with consumers and
improve their online presence due to more than 4.2 billion active users worldwide (Hamzah
& Johari, 2023). Still, managing social media can be complex and demands skill and
experience. The effective management of social media accounts remains an obstacle for
numerous companies causing them to miss out on achieving their desired business outcomes.
With our proposal, we intend to address your organization’s current obstacles regarding its
ability to manage its presence on various social platforms. Our proposed comprehensive
solution will help you upgrade and optimize these efforts. Our proposal will help your
organization enhance its social media presence to engage with customers more effectively
and reach its desired business outcomes.
Background: Purpose/Problem
Your organization acknowledges how crucial it is to engage with customers through
various communication channels, such as social media. However, the current Social Media
Management practices seem ineffective in producing desired outcomes. Your organization’s
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inconsistent messaging on various social media channels can be attributed to your lack of
knowledge and experience managing them. Moreover, there are difficulties faced by your
organization due to limited resources and allocated time towards managing its online
presence through various social media platforms. These challenges become even more
complex due to issues related to measuring campaign success rates (Varela-Neira et al.,
2023). These challenges are common among organizations new to social media or lacking the
resources to manage their social media accounts effectively. Notwithstanding these
challenges can have a remarkable effect on the triumph of your social media operations and
the overall performance of your business. Improving social media management practices
through a comprehensive solution is what our proposal offers to address these challenges. We
operate by conducting a detailed review of your present methods with the intention of
identifying both obstacles and prospects. After completing this analysis, we aim to design an
extensive management strategy for social media.
Proposal: Plan, Schedule, Details
Before formulating a complete social media management plan, it’s essential to
examine your current practices. Our audit process includes a comprehensive review of all
your social media accounts, such as Facebook, Twitter, and Instagram, along with any other
platforms the company uses (James, 2023). Your current content strategy and overall social
media performance will be assessed by analyzing the engagement metrics as part of our
review process. We’ll review your current social media policies and guidelines as part of our
evaluation process to ensure they meet industry best practices. After examining how you
currently operate with social media, we’ll determine the individual problems and chances for
improvement that face your company. To prioritize these challenges, we will assess their
impact on your social media performance and the overall success of your organization.
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Examining your own and the social media tactics employed by others in the industry
allows us to identify best practices and potential improvements. The subsequent task is to
develop a detailed management plan for social media by employing the observations derived
from our review and analysis. As we develop a thorough social media management plan, your
organization’s requirements and objectives are considered. A comprehensive strategy for
managing social media with several important elements will be included in our proposal. The
initial step would be formulating a content strategy that is consistent with both – the branding
message you wish to convey, catering to the interests of the target audience, and fulfilling
business goals. This strategy will include organic and paid content distributed across multiple
social media platforms.
In addition, we will develop a social media policy that outlines guidelines for social
media use, including roles and responsibilities, tone and voice, and crisis management. This
policy will ensure your organization’s social media presence remains consistent and aligned
with your overall brand messaging. We will also create a social media calendar that outlines a
schedule for content creation and distribution across all social media platforms (Hether et al.,
2023). This calendar keeps your organization’s social media activity engaging and constant.
In conclusion, we will develop a social media advertising strategy by utilizing paid
campaigns across various channels to increase the visibility and engagement of your brand.
Utilizing this technique will aid in expanding the range of audiences you reach and boosting
the effectiveness of your social media strategies.
The plan’s implementation phase will concentrate on achieving high levels of quality
and efficiency. We take responsibility for ensuring that all content meets the industry’s
highest standards while staying true to your brand messaging and guidelines. We aim to
manage our various social media platforms efficiently by utilizing tools to streamline content
creation and distribution and monitor each account effectively. Monitoring social media’s
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effectiveness will be an ongoing task for us with regular reporting. Our team’s periodic
reports will contain essential metrics such as reach and engagement rates.
Staffing
Our team comprises individuals who specialize in managing organizations’ online
presence through their content creation, social networking, and advertisement expertise.
Collaborating closely with you means they can guarantee that all content meets the highest
industry standards while remaining true to your brand’s messaging and guidelines. The
management of social media accounts across various sectors and organizations is where our
team excels, as reported by Zhang et al., 2023. To achieve business goals by enhancing their
social media presence and engaging more effectively with customers, they will share their
expertise with your organization. A dedicated team will manage your social media accounts
and ensure all content is delivered efficiently while maintaining the highest quality.
Budget
Our proposal includes a detailed budget that outlines the costs associated with
implementing the social media management plan. The budget is divided into three main
categories comprising content creation, social media advertising, and social media
management tools and staffing.
The table below outlines the budget for each category:
Category
Description
Cost
Content Creation
Creation of social media content, including
$46,000
copy, graphics, and videos
Social Media Advertising
Paid social media campaigns to increase brand
visibility and engagement
$64,000
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Social Media Management
Tools and staff needed to manage social media
Tools and Staffing
accounts effectively
$55,000
Total budget: $165,000
Our budget is based on industry standards and reflects the costs of implementing a
comprehensive social media management plan. Our budget is reasonable and reflects the
quality and efficiency we will bring to your organization’s social media management
practices.
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Appendix
Social Media Management Best Practices:
The guide covers topics such as:
•
Developing a social media strategy
•
Creating engaging content
•
Understanding your audience
•
Building relationships with followers
•
Measuring performance
These best practices will help your organization to effectively manage your social media
accounts and achieve your business objectives.
Social Media Policy Guidelines
The guidelines cover topics such as:
•
Defining roles and responsibilities
•
Establishing a social media tone and voice
•
Developing a crisis management plan
•
Monitoring social media accounts
Implementing these guidelines will help your organization to ensure that all social media
accounts are managed effectively, and that content is consistent with your brand messaging
and guidelines.
Social Media Management Tools
These tools include:
•
Hootsuite: A social media management platform that allows you to schedule and
publish content across multiple platforms, monitor engagement, and measure
performance.
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•
Buffer: A social media scheduling tool that allows you to schedule content across
multiple social media platforms, collaborate with team members, and analyze
performance.
•
Google Analytics: A web analytics tool that tracks and analyzes website traffic,
including traffic from social media platforms.
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References
Hamzah, Z. L., & Johari, A. (2023). Enhancing Customer–Brand Interaction: Customer
Engagement on Brand Pages of Social Networking Sites. In The Palgrave Handbook
of Interactive Marketing (pp. 475-498). Cham: Springer International Publishing.
Hether, H. J., O’Connor-Coates, E., & Crittendon, R. (2023). Process Evaluation of a
Collaborative Social Media Health Campaign: An Analysis of Partner and User
Engagement. Health Promotion Practice, 15248399231152469.
Hickey, G. M., Roozee, E., Voogd, R., de Vries, J. R., Sohns, A., Kim, D., & Temby, O.
(2023). On the architecture of collaboration in inter-organizational natural resource
management networks. Journal of Environmental Management, 328, 116994.
James, S. (2023). Social Media for Schools: A practical guide to using social media to
improve parental engagement. Social Media for Schools Publishing.
Varela-Neira, C., Coelho, F., & Camoiras-Rodríguez, Z. (2023). Social media managers’
customer orientation, service climate and followers’ willingness to pay: moderated
mediation model with triadic data. European Journal of Marketing, 57(4), 1130-1160.
Zhang, J., Bai, H., Lu, J., & Zheng, L. (2023). Problematic use of social media: The influence
of social, environmental forces and the mediating role of copresence. Heliyon,
e12959.