Personal & Professional Identity

Instructions

For this assignment, you will build upon your previous research on “best practices” for online branding and select at least two high-profile examples where personal and professional identities and brands have come into conflict in online media.

For each example:

Discuss the concept of an “authentic self” online and its relationship to professional identities, supported with research-based principles for each of the examples identified in the Module Three journal assignment.

Discuss the ethical implications of the conflict that occurred in each example.

Explain whether or not you believe professional standards were adhered to in each situation.

COM 540 Final Project I Milestone Two Guidelines and Rubric
As the second step toward the completion of Final Project I, you will develop a short paper that analyzes the confluence (coming together) of the personal and
professional identity online. This milestone assignment will directly contribute to the successful completion of Final Project I, the brand identity paper. Your
instructor will provide you with feedback so that any needed revisions can be incorporated into your final paper, which will be due in Module Six.
Prompt: In this paper, you will build upon the research you conducted in the Module Three journal assignment on “best practices” for online branding. You will
select at least two high-profile examples where personal and professional identities and brands have come into conflict in online media.
Your paper should include:
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A discussion of the concept of an “authentic self” online and its relationship to professional identities, supported with research-based principles for each
of the examples identified in the Module Three journal assignment
A discussion of the ethical implications of the conflict that occurred in each example
An explanation of whether or not you believe professional standards were adhered to in each situation
A recommendation for improvements on how the individual(s) involved in each situation could have handled the conflict between their personal and
professional identities more effectively
Guidelines for Submission: Your paper should be 3–5 pages in length, double-spaced, have one-inch margins, and use 12-point Times New Roman font and
appropriate formatting for citations.
Critical Elements
Relationships
Proficient (100%)
Discusses the concept of an
“authentic self” online and its
relationship to professional
identities, supporting discussion
with research-based principles for
each example
Ethical Implications
Discusses the ethical implications
of the conflict in each example
Professional Standards
Explains whether or not
professional standards were
adhered to in each situation
Needs Improvement (70%)
Discusses the concept of an
“authentic self” online and its
relationship to professional
identities for each example, but
discussion is cursory, contains
inaccuracies, or is not supported
with research-based principles
Discusses the ethical implications
of the conflict in each example,
but discussion is cursory or
contains inaccuracies
Explains whether or not
professional standards were
adhered to in each situation, but
explanation is cursory or contains
inaccuracies
Not Evident (0%)
Does not discuss the concept of
an “authentic self” online and its
relationship to professional
identities
Value
22
Does not discuss the ethical
implications of the conflict in each
example
22
Does not explain whether or not
professional standards were
adhered to in each situation
22
Individual(s) Involved
Recommends improvements
based on best practices for how
the individual(s) involved in each
situation could have handled the
conflict between their personal
and professional identities more
effectively
Articulation of
Response
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Recommends improvements for
how the individual(s) involved in
each situation could have handled
the conflict between their
personal and professional
identities more effectively, but
recommendations are illogical or
not based on best practices
Submission has some errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Does not recommend
improvements based on best
practices for how the individual(s)
involved in each situation could
have handed the conflict between
their personal and professional
identities more effectively
22
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
Total
12
100%