Question #5

Topic area : AdsTask type : Discussions , Question and answer
NUMBER : 4 Questions , 2 pages , 300 words or more for each Question.
Note : label responses by number for each Question.
1. What are some of the factors that have eroded the local newspaper advertising
base? How can it be salvaged, or, what will replace it?
2. What are some qualitative features of importance to magazine advertisers and
why would an advertiser want to use both television and magazines?
3. In what ways can marketing effectiveness be measured in digital media and what
do you consider the pitfalls to accuracy? Do you or your friends/family respond to
digital/social media advertising? Why or why not?
4. How can digital/ mobile advertising potentially be combined with other methods,
such as point-of-purchase?