semester project

PERSONALCASEANALYSIS

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NOTE REGARDING EVALUATION: Standards for college-level writing detailed in the Academic Writing Rubric are applied to all work in this course and are incorporated into the evaluation of specific elements of individual assignments.See also the

“Grades” file posted in Start Here; this document sets out generally accepted standards for letter-grades in college courses.

Paper Two (Personal Case Analysis) is Part II of your semester project.

Using the personal case you submitted as the focus, analyze that organizational situation from specific communication perspectives using the case method. As you develop this section of the semester project, you may realize that the personal case could be somewhat revised to make analysis from various chapter perspectives more easily accomplished. As discussed in class, you are certainly permitted to do that. Be sure to keep notes of the revisions you make and your reasons for doing so – This will become part of the required revision memo element of Paper Three (Case Facilitation), which is Part III of your semester project.

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Demonstrate your ability to apply key concepts and theories of classical and contemporary theoretical approaches to the study of organizational communication to aspects of your own experience as described in your personal case narrative. Describe and discuss approaches to and processes of management, socialization, decision-making, conflict management, change management, systems and networks, leadership, emotion processes, organizational culture, and/or constitutive processes, as they are illustrated in the organizational communication context of your personal case narrative.

PERSONAL CASE ANALYSIS
NOTE REGARDING EVALUATION: Standards for college-level writing detailed in the Academic Writing Rubric are applied to all
work in this course and are incorporated into the evaluation of specific elements of individual assignments. See also the
“Grades” file posted in Start Here; this document sets out generally accepted standards for letter-grades in college courses.
Paper Two (Personal Case Analysis) is Part II of your semester project.
Using the personal case you submitted as the focus, analyze that organizational situation from specific
communication perspectives using the case method. As you develop this section of the semester project, you may
realize that the personal case could be somewhat revised to make analysis from various chapter perspectives more
easily accomplished. As discussed in class, you are certainly permitted to do that. Be sure to keep notes of the
revisions you make and your reasons for doing so – This will become part of the required revision memo element
of Paper Three (Case Facilitation), which is Part III of your semester project.
Demonstrate your ability to apply key concepts and theories of classical and contemporary theoretical approaches
to the study of organizational communication to aspects of your own experience as described in your personal
case narrative. Describe and discuss approaches to and processes of management, socialization, decision-making,
conflict management, change management, systems and networks, leadership, emotion processes, organizational
culture, and/or constitutive processes, as they are illustrated in the organizational communication context of your
personal case narrative.
Apply relevant concepts and theories from at least three chapters (“C” work).
Accurate application and discussion of relevant concepts from one or two additional chapters is required for a
grade of “B” or “A.”
CASE ANALYSIS ELEMENTS
Apply the same guidelines we have been using for the case analyses and discussions of the textbook chapter cases
to develop this section. Reflect on the chapter concepts and the case; develop a sound argument to support your
analysis and recommendations, citing and quoting your sources as support for major claims and insights. Review
posted Academic Writing Rubric for additional details of expectations and evaluation of writing in this course.
Important: Use specific chapter concepts to develop each section of your analysis. BOLDFACE each concept
when you use it. Don’t use everyday language or general concepts (e.g., communication problems)
The following areas should be covered in one to three paragraphs in each section of your Case Analysis in the
following order. Provide descriptive headings and sub-headings for each topic and sub-topic.
Case Summary
What are the basic facts and who are the key players or decision-makers in this case, using specific chapter
concepts to develop your summary ? Boldface each chapter concept you use.
Which concepts or theories are most relevant to this case? What case elements illustrate this?
Key Players and Stakeholders
If presented in the case: Who seems to be driving the situation – either problem(s) or solutions(s). What, if any,
communication traits or practices described in the chapter are apparent? Who are the major stakeholders?
(Stakeholders are those who have anything to gain or lose.)
Major Problems
Identify two or three chapter-based problems or issues that this case offers for exploration, analysis, and solution
using specific chapter concepts to define these? Boldface each chapter concept you use. From what perspective(s)
would you want your colleagues to consider these issues?
Possible Courses of Action and Outcomes
Based upon major problems or issues you identified in the previous section, discuss possible courses of action (at
least two considered strategies or tactics) Note: Do nothing is not an acceptable course of action. For each
problem or issue, provide at least two possible courses of action.
Link specific chapter concepts to each proposed solution. Boldface each chapter concept you use.
Likely Outcome for Each Proposed Course of Action. For each course of action you suggest, support your
projections with a reasoned argument and evidence (if possible).
Link specific chapter concepts to each likely outcome. Boldface each chapter concept you use.
Your Recommendation and Reasoning. (Most important section)
Which of your proposed courses of action do you recommend? How should communication strategies and tactics
specific to each chapter be developed to meet needs? Note: Do nothing is not an acceptable course of action.
Be clear, specific and reasonably detailed so that your client or reviewer could implement your plan.
Provide reasoned support for your recommendation, applying specific chapter concepts. Boldface concepts.
FORMAT AND STYLE REQUREMENTS
Format and Style




Accurate business report format (see guidelines posted to D2L or ask for emailed copy)
Margins: 1” all around
Spell-check and proofread your work
Consistency: Format headings and sub-headings as follows:
1st level headings: ALL CAPS, CENTERED, bold-face type
2nd level headings: Upper and Lower Case, Centered, underlined Bold-Face Type
3rd level headings: Flush-left, underlined, bold-face type
Citation



Provide a bibliography (one entry for each Miller chapter you apply)
Provide internal citations for quotes and major claims relying on your sources
APA style –6th edition and be consistent and accurate for Bibliography and internal cites.

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