Strategic Planning-SWOT

1. The American Hospital Association publishes an annual environmental scan of the US healthcare industry; attached is their 2019 edition. Select two items from the report and identify at least one opportunity and one threat to your organization. You may use as “your organization” your department, unit, location, overall system, or if you are not employed in healthcare, a healthcare-related organization with which you are familiar. 2. Examples of Mission Statements

Do some searching and find a Mission statement and very briefly critique it. Is it believable? Does it make sense given what you know about the organization? If the Mission Statement also includes Vision and Values, be sure to include those. Healthcare organizations are preferable but other types of organizations, profit or non-, are also acceptable. 3. Complete the attached worksheet, describing Mission, Vision, and Values for your case. Note that in some cases a mission and or vision statement may be provided as part of the case description. Evaluate these and update them if appropriate.

Mission, Vision, Values
Worksheet 3
Case Organization _________________________
MISSON STATEMENT: A fundamental description of an organization’s purpose and the clients it
serves.
1. Describe the population that the organization serves
2. PURPOSE STATEMENT: Why does the organization exist? What problem does the organization
exist to solve? (The “To” Statement)
3. What is the primary means by which the organization achieves its mission? (The “Through”
statement)
4. Based on the information provided in the previous questions, draft a succinct mission
statement:
5. Optional: Comment on how the team derived the mission statement for its case and any
alternatives that were considered. Did the case provide a mission statement?
Case Organization _________________________
VISION STATEMENT: A realistic but challenging description of how the institution defines success.
The Vision statement should be concise but can include multiple measures, based on the SWOT analysis
performed previously, to build upon advantages and mitigate disadvantages.
1. Construct a vision statement:
2. Optional: Comment on how the team derived the vision statement for its case and any
alternatives that were considered. Did the case provide a vision statement?
Case Organization _________________________
VALUES STATEMENT: A description of the principles, beliefs, and behaviors that guide the actions of
the institution and its participants.
Your Values Statement should be based on identifiable characteristics described in the case. Note any
that appear to be at odds with the mission and vision already developed.
Optional: Comment on how the team derived the values statement for its case and any alternatives that
were considered. Did the case provide a values statement?
Values Statement: