theories of mass media

Chapter 7

-What are Functionalism Theory and Communication System Theory?-List and briefly explain the 4 classic functions of media.-What is the meaning of Manifest and Latent functions of media?-Define Narcotizing Dysfunction and Mass Entertainment theory?-List and define 4 Television violence theories as contained in your PPt presentation? Chapter 8-Describe the development of cultural theory perspective incorporating the contributions of the -British Cultural theorists and the Frankfurt School scholars?-Define Symbolic interactionism and Social behaviorism?-What are the contributions of the following Scholars: Stuart Hall (be sure to incorporate Representation), Marshal McLuhan (incorporate “The medium is the message”), and Harrold Innis?-What is political economy? Give example?  Chapter 9-What is Uses and gratifications theory – include theorists?-In discussing “active” audience, what are Blumler’s (1979) meanings of “active”?-What is semiotics (de Saussure) give example of how this can be applied to media studies?-Three kinds of meaning include: Preferred/Dominant, Negotiated, and Oppositional. What do they mean – give example of how a text can be construed using all three kinds of meaning.

Chapters 10-12

-“News is a force capable of shaping our world”  – considering various sources of news available today, does this statement still hold true?  Why or why not?

-What is Diffusion Theory?  – include theorist and basic tenets and process.

-What is Social Marketing Theory – what are its features?

-What is Knowledge Gap Theory?  Does information age translate to knowledge age?  Explain your answer.

-What is digital divide and what causes digital divide?

-What is Agenda Setting Theory?  Discuss the legitimacy of this theory in light of social media especially Twitter

TV Violence Theories
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Catharsis
Social Learning
Social Cognition
Aggressive Cues
Active theory of TV viewing
Developmental Perspective
Video games and violence
Media and Children’s socialization
McLuhan
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• Medium is the Message: New forms of media transform
(message) our experience of ourselves and our society, and
this influence is ultimately more important than the content
of specific messages. Technology determines experience.
• Global Village: conception of a new form of social
organization emerging as instantaneous electronic media tie
the entire world into one great social, political, and cultural
system
• Was he prophesying about the Internet?