University of Memphis Marketing Messages Strategies Paper

Cultural Differences as Factors in Marketing Messages StrategiesSummary
Cultural differences have affected the way brands are marketed around the world. There was a
need to identify cultural differences and how these differences affected the way marketers work
in defining marketing strategies and messages. Globalization has had a profound impact on
marketing in the modern world as it has created new horizons for companies to access new
markets and connect with their customers globally. With the advent of the Internet and the
development of technological targeting techniques and social media capabilities, businesses
can reach a larger audience than ever before. In addition, how should marketers understand the
diversity in the nature of audiences to design the best messages.
PROJECT PROPOSAL TEMPLATE
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•
•
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# academic research paper project.
# Scope of research (mass communication – public relations – marketing – marketing
messages -Globalization – diversity – social media – ).
References available to access pdf + direct related to the topic
1- Proposed Title: “ Cultural Differences as Factors in Marketing Messages
Strategies . “
2- Description of the work: Include why the research/project is important; use the following
prompts as they relate to the topic:
o Introduction
o Three relevant and specific questions
o What problem are trying to solve?
o What do intend to learn?
o Why does it matter? Point out at least one significant implication.
o Give sufficient background.
o explain the scope of the proposed work and what are trying to address.
3- Review of Existing Literature: Include information on similar or related research
referencing at least 5-6 articles in peer-reviewed journals. Please do not just list these five
sources; incorporate them in the proposal to show how these sources inform what intend to do.
the final paper will have at least 25 scholarly sources; more is recommended.
4- Methods: Describe the proposed procedure.
What do you intend to do?
How would you gather materials?
What are some anticipated obstacles
how do you plan to ameliorate this so as to collect your data in a timely manner.
What preparations do you need to make toward data collection?
My Methods will be ;
The proposed research will use an online survey questionnaire design and distribution
and will include questions designed to elicit information about how cultural differences
affect the perception and reception of marketing messages.
,
5- Expected Outcome: This can be written in the future tense – what are your expected
results? (Although the actual result may not necessarily mirror this – but specify what you intend
to achieve),
6- Reference List (available to access pdf – References must be in APA style )
Cultural Differences as Factors in Marketing Messages Strategies
Summary
Cultural differences have affected the way brands are marketed around the world. There was a
need to identify cultural differences and how these differences affected the way marketers work
in defining marketing strategies and messages. Globalization has had a profound impact on
marketing in the modern world as it has created new horizons for companies to access new
markets and connect with their customers globally. With the advent of the Internet and the
development of technological targeting techniques and social media capabilities, businesses
can reach a larger audience than ever before. In addition, how should marketers understand the
diversity in the nature of audiences to design the best messages.
PROJECT PROPOSAL TEMPLATE
•
•
•
•
# academic research paper project.
# Scope of research (mass communication – public relations – marketing – marketing
messages -Globalization – diversity – social media – ).
References available to access pdf + direct related to the topic
1- Proposed Title: “ Cultural Differences as Factors in Marketing Messages
Strategies . “
2- Description of the work: Include why the research/project is important; use the following
prompts as they relate to the topic:
o Introduction
o Three relevant and specific questions
o What problem are trying to solve?
o What do intend to learn?
o Why does it matter? Point out at least one significant implication.
o Give sufficient background.
o explain the scope of the proposed work and what are trying to address.
3- Review of Existing Literature: Include information on similar or related research
referencing at least 5-6 articles in peer-reviewed journals. Please do not just list these five
sources; incorporate them in the proposal to show how these sources inform what intend to do.
the final paper will have at least 25 scholarly sources; more is recommended.
4- Methods: Describe the proposed procedure.
What do you intend to do?
How would you gather materials?
What are some anticipated obstacles
how do you plan to ameliorate this so as to collect your data in a timely manner.
What preparations do you need to make toward data collection?
My Methods will be ;
The proposed research will use an online survey questionnaire design and distribution
and will include questions designed to elicit information about how cultural differences
affect the perception and reception of marketing messages.
,
5- Expected Outcome: This can be written in the future tense – what are your expected
results? (Although the actual result may not necessarily mirror this – but specify what you intend
to achieve),
6- Reference List (available to access pdf – References must be in APA style )