USCHSC Communications Questions

Do you believe it continues to be essential to study diversity? Citing at least two peer reviewed studies on the subject, present to the class evidence that suggests Sociological studies of diversity remain relevant.  Question 2
Your textbook provides some do’s and don’ts about interactive stories and social media. Which answer
guidelines best?
Question 2 options:
1) Creating an out-of-presence to communicate about your story is a bad idea.
2) Establish profiles for your fictional characters wherever possible.
3) Don’t force your audience to share.
4) All of the above
5) There really aren’t these kinds of “best practices” in the text
Question 3
Your text says mobile devices may become the “ultimate digital storytelling device” because they are:
Question 3 options:
1) Ubiquitous
2) Multimedia capable
3) Connected to the Internet and the Web
4) All of the above
5) None of the above
Question 4
Many ARGs depend on the ability to _________ physical objects with information, using technologies
(Universal Product Code), QR (Quick Response/Quick Read), or HCCB (High Capacity Color Barcod
Question 4 options:
1) Mask
2) Write
3) Tag
4) Markup
5) All of the above
Question 5
____________________ means leaving holes in the story (or “cracks in the narrative) for users to fill w
ideas or fantasies.
Question 5 options:
1) Participation
2) Negative capability
3) Seriality
4) Sociality
5) Voiding
Question 6
Your text notes some of the affordances of the iPad that storytellers take advantage of are
Question 6 options:
1) Multimedia
2) Touchscreen
3) Mobility
4) Only 1 & 2
5) All of the above
Question 7
Which answer best describes a specification document?
Question 7 options:
1) A list of mediums and platforms
2) How the story is distributed across the mediums and platforms
3) Describing which piece of the story goes on which platform
4) A battle plan
5) All of the above
Question 8
Media convergence means:
Question 8 options:
1) Media platforms (phones, computers, TV, etc) come together
2) Media types (newspapers, TV, computers, phones) come together
3) Media conglomerates get bigger, owning more media outlets
4) Content becomes ever more similar
5) None of the above
Question 9
Geolocation uses what kind of technology?
Question 9 options:
1) GPS
2) Texting
3) Virtual reality glasses
4) Physical tagging
5) All of the above
Question 10
A recent news story reported: A local TV station is rolling out a mobile technology dubbed myCode th
receive special offers and discounts via a smartphone app while watching. Note that the received conte
well be used to add to a program or story being broadcast on the TV station. Which of the following an
the potential for this implementation:
Question 10 options:
1) Mobile storytelling
2) Extractability
3) Augmented reality
4) Spreadability
5) All of the above
Question 11
The property of “canonicity” refers to the way a story unfolds:
Question 11 options:
1) It is detailed and multi-layered
2) It strictly follows the rules of the story or world.
3) It provides multiple rule sets that provide different perspectives on the story or world.
4) It increases immersion by bringing reality into the story
5) The story “hits” you with a blast!
Question 12
Text novels first appeared as:
Question 12 options:
1) Role-playing games
2) Computer-based stories
3) iPads
4) All of the above
5) None of the above
Question 13
A social media narrative that plays out in real time, using real communications media is a(n)
Question 13 options:
1) Augmented reality (AR)
2) Alternative reality games (ARG)
3) Location-based services
4) All of the above
5) None of the above
Question 14
The long-tail for content means:
Question 14 options:
1) Content could make money for its owners for a very long time.
2) People have to wait a long time for content to become available.
3) Copyright will no longer be important in the content market.
4) Some content has a lasting effect on some who consume it.
5) All of the above
Question 15
Reasons that user-generated content (UGC) content may be problematic include:
Question 15 options:
1) There is a risk of asking users to do too much.
2) UGC is usually not very interesting.
3) There are better ways to foster community.
4) UGC exerts little influence over the story.
5) All of the above.
Question 16
According to your text, rewards to get users to do what a transmedia story creator wants them to do ma
implement because:
Question 16 options:
1) They may be costly.
2) They may not work.
3) They require defining the rules for getting the reward and a way to choose winners.
4) They may make the game unfair,
5) All of the above.
Question 17
In a transmedia story, when the creator specifies that the user must do something in order to move forw
it is called a __________________.
Question 17 options:
1) Puzzle
2) User-generated content
3) Challenge
4) Reward
5) All of the above
Question 18
Redundant cross-linking the parts of your transmedia story on all sites and services is important becaus
Question 18 options:
1) Provides navigation between story parts to your users.
2) Without it, users might miss a part.
3) Without it, users might experience the story parts in the wrong order.
4) Cues users that there are multiple parts to the story.
5) All of the above
Question 19
Which “metrics,” or measurements of user behavior, do you need to track to know whether or not your
project has been a success?
Question 19 options:
1) Facebook likes
2) Number of comments
3) Time spent on site(s)
4) Depends on your goals
5) 1, 2, and 3 only
Question 20
You could apply your transmedia storytelling skills working for a(n)
Question 20 options:
1) media company
2) nonprofit
3) advertising firm
4) All of the above
5) None of the above
Question 1
Twitter stories are high on the scale of
Question 1 options:
1) Drillability
2) Augmented reality
3) Spreadability
4) Worldbuilding
5) Extractability
Mobile Rules
▪ Smart phone affordances:
Stay connected; any where; any
time; receives content from most
Web sources; commercial
activity; surf on Internet;
QR codes; touchscreen
(gestures)
▪ Tablets & Phablets
Touchscreen; optimized for
Net surfing and media
viewing (larger screen)
▪ *Importance of Geolocation*
Users/Players/Consumers/
Viewers/Listeners/Audience/
“Tranceivers”
Demographics: Age, sex, marital status, income. education
Psychographics: Values, beliefs, attitudes
Lifestyle: Interests, hobbies, leisure activities, social
participation
Engagement: Time spent on site, individual pages and
activities, number of comments, FB “likes,” social
recommendations, etc.
Marketing: Propagation Planning
Transmedia Campaigns
Multiple media platforms
Integrated Marketing
Communication
Advertising + PR +
Promotion efforts planned
together to leverage one
another
A transmedia story takes
a village…
• Author – Creative team
• Produce – Production team
• Distribute – Media planning, network access
• Market – Marketing department or agency
• Customer relations- Community Manager
• Users/ Players/Consumers/Audience
Creative Team 1
Positions:
•
•
•
•
•
•
Producer(s)
Writer (s)
Art Director
Interaction designer
Game designer (optional)
Graphic designer
+ Account Services (suits)
Creative Team 2
Tasks:
• Create valuable
intellectual property
• Who is the market?
• What will appeal to them?
•
•
•
•
Build a business case
Create a story
Create a look and feel
Create affordances for a property ecology,
including a community
Production Team 1
Positions:
❖ Producer (s)
❖ Video crew
❖ Digital team
❖ Web design
❖ Animation
❖ Backgrounds
❖ Photographer
❖ Curators
❖ Web design
❖ Post-production