WU Does Social media do more damage to Celebrities platform than good Thesis Paper

Project Outline(Note: The School of Communications uses MLA style for all papers.)
INTRODUCTORY SECTION
1. Title Page and Acknowledgement Page.
2. Abstract. Limit to one page.
3. Table of Contents.
4. List of Illustrations (if applicable.)
5. List of Tables (if applicable.)
6. Situation Analysis. Describe in a general way the situation you investigated. Include the social, political
or economic context as it relates to your premise statement, if appropriate. This section should introduce
and lead to your premise statement. Why was this study important to the body of scholarly work in the
chosen area of media communications? Why did this topic merit research?
7. Premise Statement. Also called a hypothesis. State clearly and simply what you investigated. This can
be as simple as a sentence or several paragraphs long, depending on the topic. Sometimes it’s easier to start
with a research question – something you’re curious about. Then work back from that to the statement of
premise – what you will PROVE to the reader. Make your premise statement bold, definitive and one that
shows you’ve taken a stand that you intend to prove with your secondary research and your analysis.
8. Limitations. Briefly declare the limitations of your study and personal biases you had in connection with
the topic. For instance, all students could list the limitation of having 9 weeks in which to complete the
project. This time restriction also eliminated the previous thesis requirement of conducting primary
research. These are two of many personal restrictions/limitations you can consider. Also, what were your
personal biases that may have influenced your selection of source materials?
9. Methodology and Work Plan.
No primary research is required because of the limited time frame of this course.
Secondary Research – How did you conduct your literature research? In a general way, not listing all the
sources, show the thoroughness and timeliness of your review of the research materials and articles based
on the primary research of others. What was your work plan? The Methodology explains to researchers
who may follow you, the path you followed so that they too could replicate your research findings.
BODY OF THE PAPER
10. The guts. Write with a logical beginning, middle and end in mind. One tip: dividing up the paper with
subheads and/or chapters will facilitate organizing massive quantities of work and pulling together
secondary information into one, coherent body.
11. Conclusion and Recommendations. What did you find out? What might your conclusion lead to in the
future? Confirmation of other’s research? The need for additional studies? Be specific in your
recommendations.
ENDING SECTION
12. References/Works Cited.
13. Appendix or Appendices. In the Appendix include a listing that describes the Applicable Coursework
you took in your graduate program at Webster University. “Applicable” refers to each course’s pertinence
to your choice of subject and study for your Thesis Research Project. Include in your discussion of the
courses (especially core Media Communications courses) how each contributed to this thesis paper. Each
course discussion should be 1-3 paragraphs long. Not all courses must be listed.
You may have other interesting information you want to include in the Appendix (Appendices.) This is a
good place for some research finding of particular interest that did not fit into the body of the paper.
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Thesis Outline: Does Social media do more damage to Celebrities platform than good?
JaVante Jackson
MEDC 6000
Professor Ford
November 14, 2022
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Table of Contents
INTRODUCTORY SECTION …………………………………………………………………………………………………… 3
Abstract……………………………………………………………………………………………………………………………………. 3
Situation Analysis. …………………………………………………………………………………………………………………. 3
Premise Statement. ……………………………………………………………………………………………………………….. 4
Limitations………………………………………………………………………………………………………………………………. 5
Methodology and Work Plan. ………………………………………………………………………………………………. 5
BODY OF THE PAPER ……………………………………………………………………………………………………………. 6
Background: ……………………………………………………………………………………………………………………………. 6
Literature Review: …………………………………………………………………………………………………………………. 7
Data Analysis: …………………………………………………………………………………………………………………………. 7
Conclusion and Recommendations: …………………………………………………………………………………… 8
ENDING SECTION ………………………………………………………………………………………………………………….. 8
Works Cited. ……………………………………………………………………………………………………………………………. 8
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INTRODUCTORY SECTION
Abstract.
There has been substantial growth in social media over the years, which has brought several
changes in how we interact with each other and get updated with happenings worldwide.
Generally, the media’s economic significance and acceptance have advanced over the
years, allowing millions of users to disseminate information, data, and products, which
impacts how celebrities build their brands around connected people (Jerslev and
Mortensen, p. 157). This thesis will highlight the literature review twofold. First, it
introduces and develops the online celebrity concept, which is the ability of people to
attract public participation and suitable investment for the networked public through social
media. Next, it summarizes vital social media techniques which focus on determining the
external personality environment, reasoning, and insight of significant audiences. Next, to
gather relevant information to the field of study, the research relied on previous literary
works to obtain information on the impact of social media on celebrities (McNeill and
Chapman, p. 51). Finally, it concludes by highlighting future research in social media. The
paper seeks to suggest a new direction for strategic research by focusing on the role of
social media in celebrity mental health. It is pertinent to empirically study how celebrities
can manage their interactions on various social media platforms in future exploration.
Situation Analysis.
•
Social media’s economic significance and acceptance have advanced over the years,
allowing millions of users to disseminate information, data, and products, which
impacts how celebrities build their brands around connected people (Jerslev and
Mortensen, p. 157).
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•
It is a study into whether social media does more damage to celebrity platforms than
good.
•
Social media allows celebrities to attain an advantageous strategic position under
explored by contemporary literature and thus leads to celebrity status.
•
It is crucial to examine the body of scholarly work on the importance of social media
for various reasons (Jerslev and Mortensen, p. 159).
•
First, it introduces and develops the online celebrity concept, which is the ability of
people to attract public participation and suitable investment for the networked public
through social media.
•
Next, it summarizes vital social media techniques which focus on determining the
external personality environment, reasoning, and insight of significant audiences.
•
Social media has been researched from multiple perspectives and resulting in a body
of knowledge.
•
However, the impact of social media is a relatively unexplored area.
•
Therefore, the topic merits research to address the gap and generate a theoretical
account of social media’s impact on celebrity damage rather than good.
Premise Statement.
•
Many celebrities give us unprecedented access to their lives via social media platforms
and the internet, allowing us to get a small taste of the life of fame and fortune.
•
However, studies show that it comes with hate, harassment, and online bullying (Guo
and Ren, p. 121).
•
Celebrities that spend and rely on social media such as Instagram, Facebook, Twitter,
and Tiktok could take a step back (Guo and Ren, p. 100).
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•
This project will prove these social media apps negatively affect celebrity’s or
entertainers’ image of their platforms
Limitations.
•
The study has potential limitations.
•
The social media effect estimates are based on interventional and prospective
observational studies (McNeill and Chapman, p. 4).
•
Therefore, it is subject to biases and confounding they influence. The time available to
conduct a study problem and evaluate social media impact is constrained by practical
issues.
•
The thesis is required to be completed in 9 weeks and, thus, a significant time
constraint.
•
The time constraints eliminated the need for the previous thesis requirement of
conducting primary research.
•
The time constraints negatively impacted the study and, therefore, the need for a future
study to answer this research problem (Bryman, p. 45).
Methodology and Work Plan.
•
According to McNeill and Chapman (p. 5), methodology denotes the tactics used to
conduct or evaluate a research problem.
•
It encompasses research design, data gathering, and analysis to get a suitable response
to a research problem.
•
The research problem of this study is to find how social media does more damage to
celebrity platforms than good.
•
Due to time constraints, this study does not need primary research.
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•
To gather relevant information to the field of study, the research relied on previous
literary works to obtain information on the impact of social media on celebrities
(McNeill and Chapman, p. 51).
•
I investigated the web and social media search engines using specific keywords.
•
These resources are essential in understanding social media does more damage to
Celebrity platforms than good.
Work Plan
BODY OF THE PAPER
Background:
•
There has been substantial growth in social media over the years, which has brought
several changes.
•
How we interact with each other and get updated with happenings worldwide.
•
Additionally, the way we get entertainment news of celebrities and entertainers (Jerslev
and Mortensen, p. 150).
•
Facebook, Instagram, Twitter, and currently Tiktok have seemingly impacted multiple
aspects of our lives.
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•
To this end, celebrities have failed to police themselves using social media (Ingleton
and York, p. 364).
•
As a result, social media has resulted in more harm than good on their mental health
(Jerslev and Mortensen, p. 174).
•
Also, in this section, the research question, objectives, and value of the study will all
be highlighted.
•
Many celebrities give us unprecedented access to their lives via social media platforms
and the internet, allowing us to get a small taste of the life of fame and fortune.
•
However, studies show that it comes with hate, harassment, and online bullying
(Ingleton and York, p. 367).
Literature Review:
•
The literature review study will focus on twofold perspective areas of inquiry;
individual celebrities and the social role of social media in increased cases of celebrity
mental health problems (Ingleton and York, p. 370).
•
All the streams of research present some insights into how social media affects the
mental state of celebrities.
•
There needs to be more research on this issue in the face of a social media revolution.
Data Analysis:
•
There research gathered data from three critical sources archival materials such as
online materials, industry documents, social media accounts, and specialized industry
journals.
•
The research largely employed qualitative study geared towards investigating whether
social media does more damage to celebrities’ platforms than good.
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•
According to Prairie and Hartini (p. 5), the aim is to capture cultural and contextspecific social dynamics.
Conclusion and Recommendations:
•
Social media in itself is not the wrong platform. However, what makes it worse is how
celebrities use it and how they feel about themselves after using it (Pradiri and Hartini,
p. 4).
•
The research findings shed light on a new area of celebrity social media and its
implication in society.
•
The paper seeks to suggest a new direction for strategic research by focusing on the
role of social media in celebrity mental health.
•
It is pertinent to empirically study how celebrities can manage their interactions on
various social media platforms in future exploration.
•
Currently, the pendulum is swinging in the wrong direction, but all it takes for
celebrities and any other ordinary person to utilize it for the right reasons (Pradiri and
Hartini, p. 5).
ENDING SECTION
Works Cited.
Bryman, Alan. Qualitative Research Methods. SAGE Publications, 2021.
Guo, Yaping, and Wei Ren. “Managing Image: The Self-Praise of Celebrities on Social
Media.” Discourse, Context & Media, vol. 38, 2020, pp. 100–433.
https://doi.org/10.1016/j.dcm.2020.100433.
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Ingleton, Pamela, and Lorraine York. “From Clooney to Kardashian: Reluctant Celebrity
and Social Media.” Celebrity Studies, vol. 10, no. 3, 2019, pp. 364–379.
https://doi.org/10.1080/19392397.2019.1630152.
Jerslev, Anne, and Mette Mortensen. “Celebrity in the Social Media Age.” Routledge
Handbook of Celebrity Studies, 2018, pp. 157–174.
https://doi.org/10.4324/9781315776774-10.
McNeill, Patrick, and Steve Chapman. Research Methods. Routledge, 2005.
Pradiri, Adismara Putri, and Nurul Hartini. “Entertainment-Social Celebrity Worship
Syndrome of Female Adolescents Using Social-Media in Indonesia.” Proceedings of the
3rd International Conference on Psychology in Health, Educational, Social, and
Organizational Settings, 2018, https://doi.org/10.5220/0008584700190025.